StorageFront, an online marketing resource for the self-storage industry, has launched a new blog for self-storage operators called “Marketing Ahead.” Written by eight contributors from the StorageFront marketing staff, the blog will address marketing ideas and challenges relevant to the self-storage industry, with an emphasis on Web-based marketing.
The blog is the brainchild of Carrie Royce, StorageFront’s vice president of marketing. Though a big fan of marketing via Twitter, Royce wanted to create a new company communication vehicle not restricted by Twitter’s 140-character limit.
“If we share our views with clients and their managers, they can be that much more effective in developing a healthy marketing mix,” said Royce.
The blog can be read at www.storagefront.com/marketingahead.