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Self-Storage 'Hat Lady' Presents Free Webinar on Customer Referrals and Onsite Events


A free webinar titled “Using Onsite Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins” will be provided for self-storage business managers and owners on Aug. 25, 2 p.m. ET.
Presented by M. Anne Ballard, president and founder of Universal Management Co., the online seminar will teach attendees how to get the most value out of their onsite events, set up a customer-referral program, and work with existing tenants to get more rentals and referrals. She will explain why self-storage facilities need more “door turns” to improve occupancy and referrals, and why referrals and repeat customers represent the lowest cost-per-lease marketing for self-storage operators. To register, visit
Ballard, well-known throughout the self-storage industry as “The Hat Lady,” is a frequent speaker at industry conferences such as the Inside Self-Storage World Expo, and a regular contributor to Inside Self-Storage magazine and other industry publications. She recently released a book titled The Hat Lady Speaks: Marketing Self-Storage
Ballard founded Universal more than 15 years ago. The company specializes in full-service management, design, marketing, development services, feasibility studies, global consulting and training for self-storage facilities.

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