In May, PhoneSmart self-storage call center broke a personal record for the most self-storage reservations made in one month. The off-site sales force brought in 3,165 reservations, representing an estimated $2,278,000 in revenue for its clients―an estimation based on PhoneSmart’s average conversion rate of 90 percent and an assumed $800 value per self-storage rental.
Director Tron Jordheim said the company hit nowhere near its record for the number of calls per store or number of calls per month in May, so he attributes the reservations record to a customer-centric approach to sales; employee training, monitoring and coaching; and strong consumer demand for self-storage.
In addition, May was PhoneSmart’s best month for average reservations per store, according to a press release. On June 1, the company broke a record for the most calls taken on a single day. PhoneSmart predicted the uncharacteristically busy month on May 11, when it speculated on the traffic peak that would occur on Memorial Day and “Crazy Tuesday,” the day after.
PhoneSmart is a call center offering unit reservations, lead generation and sales-training seminars to the self-storage industry. Established more than 10 years ago, the company serves approximately 800 self-storage facilities in the United States and Canada. It has generated more than 600,000 self-storage leads.