Storage West Self Storage, a regional self-storage chain with 44 storage facilities in Arizona, California and Nevada, named Don Willis to the newly created position of director of sales and marketing. Willis has held the position of director of marketing at Storage West for the past 10 years.
“I am very excited about my new position and the responsibilities that come with it,” Willis said. “For the past 10 years I have felt like someone writing the plays but with a different coach running them. Now I get to both design and execute the plays."
Willis has an extensive background in sales management. Past positions include director of sales and marketing for Krueger Technology, a semiconductor related-company, and the regional sales manager for Intermountain Merchandising, a regional toy wholesaler.
"We are implementing a new sales program that will focus on the community of renters at Storage West,” Willis said. "The storage industry has developed a sales strategy of extremely low initial move-in costs; some companies are even offering the first month for free or just a dollar. We have found when we’ve offered these types of move-in specials we’ve built a very poor community of renters."