Derek Naylor, president of Storage Marketing Solutions, will present a free webinar on Jan. 20 titled "SelfStorage and Social Media: How to Make it Work Without Wasting Time and Money," an online event open to all self-storage professionals. Naylor will be joined in the presentation by Rebecca Morse, circulation and social-media manager for MiniCo Publishing. The event will take place at 1 p.m. ET.
The webinar will introduce participants to various social-networking websites and provide information on how to start using social media to benefit self-storage operations. Topics will include:
- The ever-growing social network
- Live demonstrations of social-media sites
- Time-saving tools to increase efficiency
- How self-storage facilities are using social media
- Getting startedBest practices for your facility
Naylor will also present a live seminar titled “Social-Media Mastery for Self-Storage Operators” at the Inside Self-Storage World Expo in Las Vegas on March 1. The seminar will address how self-storage operators can best take advantage of social-media platforms such as Facebook, Twitter and LinkedIn. During the session, Naylor will provide a clear, actionable plan to manage and profit from social media, explaining what they are, how businesses are using them to make profit, how they fit with self-storage, how to use them to attract tenants, and pitfalls to avoid.
The ISS Expo includes a comprehensive, nine-session track of marketing-related seminars as well as a Marketing and Sales Boot Camp. For expo details, visit www.insideselfstorageworldexpo.com.
Storage Marketing Solutions implements innovative, results-oriented marketing strategies for its self-storage and mobile-storage clients across the United States. Naylor has consulted in the area of marketing and sales for a diverse assortment of businesses. His strategies for these entities are directly responsible for generating more than $250 million in increased sales revenue. Naylor is also a frequent contributor to Inside Self-Storage magazine.
To register for the social-media webinar, visit Ministoragemessenger.com.