Great Lakes Self Storage Expo Sees Surprising Jump in Attendance

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The Great Lakes Self Storage Expo, which took place last week in Lisle, Ill., saw an unexpected increase in attendance over last year’s event, in spite of (or perhaps in light of) a depressed economy. During June 4-5, the annual event attracted more 100 self-storage owners and managers from Illinois, Indiana, Michigan and Wisconsin and featured more than 25 exhibiting companies.
 
“Consistent promotion in industry media and direct mail as well as electronic event updates by the industry associations and vendors produced a 40 percent increase in attendance over 2008,” said Michael Lane, executive director for the Indiana and Illinois Self Storage Associations, which sponsored the show.
 
In addition to a tradeshow, the expo included an educational program, an open-forum Q&A discussion and a cocktail reception. Seminar topics included legal issues, presented by Jeffrey Greenberger; Internet marketing, addressed by Jim Chiswell; market analysis, covered by Charles Ray Wilson; and sales techniques, presented by Kyle Zimmerman.
 
The Illinois and Indiana SSAs are independent trade groups providing business services and legal advocacy for self-storage operators in those states.

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