U.K.-based marketing agency 300million has created a new brand identity for Access Self Storage. The companies began working together last year toward creating a new brand position and marketing campaign. The rebrand came about because the company is expanding, with its 50th store opening this month, and because it wishes to place a greater emphasis on mixed-use facilities at its new locations, according to Jill Martin, Access head of marketing.
Martin said the new brand conveys what the company is all about: simple, hassle-free storage at an excellent value. It is being applied to the new Access facilities in Byfleet, Surrey, and Stevenage, Hertfordshire, opening this week. It will also be applied to all future stores.
A new website, designed by Bournemouth- and London-based Red Web, will launch in the next couple of weeks.
Source: Design Week, 300 Million creates new Access Self Storage brand