More Baby Boomers are embracing modern technology, according to a recent study by TV Land.
The study revealed the estimated 78 million Baby Boomers—people between the ages of 44 and 63—are becoming more tech-savvy for entertainment reasons. Yet, the population is the most "underserved market" in the entertainment industry, according to the study.
The study also showed Boomers are more inclined to use technology when it follows emerging trends, keeps them connected with others or introduces them to new gadgets.
Source: Finding Dulcinea, More and More Baby Boomers Embrace Technology