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Informa and ISS Announce Second in Free Webinar Series

Print, a firm specializing in online marketing for the self-storage industry, and Inside Self-Storage (ISS) have announced the second in a three-part webinar series designed to help facility owner/operators increase their bottom line using the power of the Internet. “Lead Conversion: Where Most Internet Marketing Fails and How to Foolproof Your Lead-Conversion Systems for Maximum ROI,” will take place August 8, 2007, 11:30 a.m.-12:30 p.m. ET. Megan Eckert, executive vice president for, will teach unique strategies for closing rental inquiries that come from the Web. Interested parties can register for free at

The first webinar in the series, “Online Marketing Myths Exposed and How to Capitalize on the Internet,” took place on June 6th with record attendance. Several hundred self-storage operators gathered online to learn about using the Internet as a marketing tool.

“It was great to have such a huge turn out to the first of our three webinars,” said Eckert. “The feedback from the event has been extremely positive. This information is definitely in the right place at the right time. We expect to keep the same audience from the first webinar and add quite a few more due to the positive word spreading throughout the industry.”
As a complement to the webinar series, Eckert will present a live seminar during the Inside Self-Storage Summer Expo in Reno-Tahoe, Nev., July 24-27, 2007. “Four Simple Steps to Internet-Marketing Success” will take place on July 26th, 11-11:50 a.m., at the Reno-Sparks Convention Center. For show details, visit provides service to more than 9,000 self-storage and mobile-storage facilities in the United States. Its online marketing program allows owner/operators to instantly put their facilities in front of customers searching for storage in their local areas for a reasonable fee. For more information, visit

ISS produces a monthly magazine, bi-annual tradeshows and education programs for the self-storage industry. Visit for details.

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