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ISS Reno Expo Adds Self-Storage Marketing Seminar

A seminar titled “The Science of Self-Storage Marketing” will be offered on July 25, 2007, at the Inside Self-Storage Summer Expo in Reno-Tahoe, Nev. Brad North, founder of Advantage Business Consulting (ABC), will teach storage operators how to develop an effective process for promoting their facilities. Attendees will learn to design a marketing plan, set goals, provide funds and track efforts. They’ll also learn how to evaluate and adjust the plan if necessary.
The ISS Expo will take place at the Atlantis Casino Resort & Spa and Reno-Sparks Convention Center, July 24-27, 2007. For event details and to register, visit
The show is sponsored by Inside Self-Storage magazine, a monthly publication dedicated to the needs of industry owners, operators, managers, investors, developers and suppliers. The company has provided self-storage education and information for more than 16 years. For details and to view an online edition, visit
ABC specializes in sales, marketing and operational training for the self-storage industry. The company’s services include mystery shopping, project feasibility, manager training and facility management.
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