U-Store-It Trust, a self-administered and self-managed real estate investment trust, hired John George, Carey Parsons, and Chris Potash as new vice presidents of operations. They join current VPO Joe Fitzgerald and senior VPO Stephen Nichols.

George was previously a senior operating executive with Extra Space Storage, responsible for overall management in multiple West Coast markets. He joined Storage USA in 1994 as a district manager for the San Francisco area and has 12 years of experience in the self-storage industry. He will assume responsibility for the Western Division, which consists of Arizona, California, Nevada, New Mexico and Utah.

Parsons joined the company from a private real estate firm where he was vice president of property management. He was also once a regional manager for Storage USA, responsible for facilities in the South-Central United States. He has 29 years of experience in managing retail, multi-family and self-storage assets. He will be responsible for the South/Central Division consisting of Alabama, Colorado, Louisiana, Tennessee and Texas.

Potash previously worked for United Stor All where he was vice president of operations. He has also worked as vice president at East Coast Storage and a regional manager for Storage USA, where he was responsible for the Boston and New York markets. He has 23 years of management experience including nine years in senior positions in self-storage. He will take charge of the Southeast Division consisting of the East Coast states from New Jersey to Florida.

Fitzgerald has been with the company since 2001. He has spent 23 years in the real estate industry, with 16 years of experience in various senior-management positions in the self-storage business. He will assume responsibility for the North/Central Division, which consists of facilities in Illinois, Indianan, New England and Ohio.

With the formation of these divisions, U-Store-It eliminated the regional manager position to more effectively serve customers.