New educational seminars have been added to the agenda for the Inside Self-Storage Las Vegas Expo, the industrys largest trade event. The show will take place Feb. 20-23 at Mandalay Bay Resort & Casino in Las Vegas. Freshly added topics include:
 
State of the Industry: Do you understand the current state of the self-storage industry? This session addresses key standards such as supply and demand, operating performance, investment parameters and more. Presented by Ray Wilson of Charles R. Wilson & Associates Inc.
 
Inside the Renters Mind: Knowing your target market is essential to self-storage success. Tron Jordheim of PhoneSmart Sales Solutions will discuss the psychology behind renters buying decisions, i.e., what convinces a tenant to sign a lease. Hell talk about the importance of rental rate, location, size and various amenities. Hell also provide suggestions for promoting facility features closing the sale.
 
You Can Out-Negotiate Anyone: Learn tactics to use and pitfalls to avoid while conducting business negotiations, particularly as they pertain to self-storage sales and purchases. Presented by Burt Gay of Marcus & Millichap.
 
The ISS Vegas Expo is sponsored by Inside Self-Storage magazine, a monthly publication dedicated to the needs of industry owners, operators, managers, investors, developers and suppliers. The company has provided self-storage education and information for more than 16 years. For details and to view an online edition, visit www.insideselfstorage.com.
 
For descriptions of additional expo seminars and agenda updates, visit www.insideselfstorage.com/expo.