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U-Haul Expands Co-STAR Program


Phoenix-based U-Haul International Inc. added 14- and 17-foot trucks to its Co-STAR (co-branded storage truck agent rental) Program. Launched in August 2004 with 10-foot trucks, the program provides rental trucks to independent storage dealers who affiliate with U-Haul via its eMove online marketplace. The trucks feature each dealer’s company logo, address and phone number on both sides, serving as a moving billboard to advertise the business. The affiliates also earn a commission on truck rentals. More than 400 eMove affiliates currently use the Co-STAR Program. Premier-level affiliates can participate for free, while basic affiliates pay $50 per month. For more information, call 800.528.0361.

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