Curt Oglieglo, former vice president of the Michaels/Wilder Group, has launched a new advertising venture in Avondale, Ariz., Yellow Page Logic, which specializes in print and electronic, regional and national Yellow Pages placement. With more than 12 years of experience in YP, Oglieglo uses current research to assist companies in building advertising programs from the ground up. Because the company receives commissions from YP publishers, its consultative services are free to self-storage operators, and the cost of advertising may be less than placement through a large agency. Yellow Page Logic also customizes billing to fit individual accounting needs. For more information, call 888.935.6442; e-mail firstname.lastname@example.org; visit www.yellowpagelogic.com.