Unless your self-storage facility is the only one in town, you need marketing to help bring in new customers. From search engine optimization to online reviews to community events, there are a number of strategies to get the word out about your location and amenities. However, marketing isn’t one-size-fits-all. What works for a small site in a city might not be effective for a larger property in a rural setting. Your budget will also play a role.

In a recent thread on Self-Storage Talk, the industry’s largest online community, a new owner has asked about the most effective ways to market a storage facility, having only ever owned other types of businesses. The community is responding with the avenues that have proved fruitful for them. Whether you want to refresh your skills, get inspiration of offer advice, you’ll get great ideas in this lively thread.