In this video filmed at the 2018 Inside Self-Storage World Expo, Wayne Johnson, chief information officer for real estate firm SmartStop Asset Management LLC, discusses the strategy behind the company’s recent commercial video contest. He provides insight to its return on investment and impact on brand visibility. He also offers advice to other self-storage operators on the value of engaging customers through outreach campaigns.

SmartStop Asset Management LLC, a diversified real estate company that manages 108 self-storage facilities in Canada and the United States under the SmartStop Self Storage brand. It has approximately $1.3 billion of real estate under management. Its self-storage portfolio comprises about 7.9 million rentable square feet in 17 states and Ontario, Canada. It’s also the sponsor of Strategic Storage Growth Trust Inc., Strategic Storage Trust II Inc. and Strategic Storage Trust IV Inc., all public non-traded REITs focused on self-storage assets.

Read more about the 2018 ISS World Expo in this article recapping the event.