As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
Pre-order DVD copies of the education sessions from the 2018 ISS World Expo in Las Vegas. Choose from 45 individual sessions or nine discount packages!
With self-storage supply increasing alongside the ever-present power and size of the REITs, it’s more important than ever to stand out and differentiate your business through branding.
The 2018 Inside Self-Storage World Expo is just a few weeks away! Learn about seminars, exhibits and networking events designed specifically to help you boost your marketing game.
Living in an “on-call” world can leave many self-storage operators suffering from technology overload. Follow these steps to tame the tech beast and better organize (and control) your digital life.
U.K. self-storage operator Safestore Holdings PLC could be in hot water with shareholders over its remuneration policy—and not for the first time. Under a new bonus plan, CEO Frederic Vecchioli would receive £8.7 million in company...
Technology can drastically improve workflow and operational efficiency at your self-storage facility. It can also be confusing, intimidating and infuriating. Hands-on training can alleviate most of the negative aspects to working with technology...
With lots of new development on the horizon, self-storage operators need to prepare themselves for an increasingly competitive market. Now’s the time to get back to operational fundamentals and invest in facility maintenance, marketing, sales...
