First-Generation and Newer Self-Storage Operators Compete in Brazil
(Pictured: Storage Systems in São Paul, Brazil.) Brazil has a mix of older, first-generation facilities and newer ones. Much like in other burgeoning markets, Brazilian self-storage operators and investors face challenges including a lack of suitable locations for conversion or new development and the rapidly rising costs for land and buildings. A big industry challenge is getting consumers used to the idea of a do-it-yourself business like self-storage. Middle- and upper-class Brazilians have historically depended on servants to do a lot of their manual work. But all of this is quickly changing as they adapt to life in the 21st century.