European Self-Storage Market Finds Ways to Grow
(Pictured: Safestore Edmonton in London.)
The European market is older and more established, with facilities in Belgium, England, France, Italy, Spain and many other countries. New growth has slowed as the markets reach saturation, and competition is fierce. U.K. operators faced an additional challenge in 2013: The application of the value-added tax (VAT) to storage rentals. To overcome these obstacles, operators are focusing their efforts on creating inviting facilities that cater to customers’ needs. Big players in the European market include Access Self Storage, Big Yellow Group PLC, Casaforte Self Storage, City Self-Storage, Safestore and Shurgard Self-Storage.