Image Gallery: Happenings and Highlights From the 2013 Inside Self-Storage World Expo
Put Your Business on the Map
Speaker David Rodecker, founder and chief technology officer for RelevantAds, put a creative spin on his online-branding seminar by donning this eye-catching jacket. Made of real leather, the hand-stitched blazer took nine months to make. It features a street map similar to what online users find on Google Maps, a tool on which self-storage owners can list their facilities for free. Other online-marketing seminars focused on mobile websites, social media, content marketing and Web fundamentals.
Internet marketing has become a growing priority for self-storage operators as more customers use online resources to find and reserve self-storage units. Operators are learning how search engine optimization, local search, search engine marketing, third-party referral websites and especially social media can all help them attract new customers.