Image Gallery: Happenings and Highlights From the 2013 Inside Self-Storage World Expo
ISS Workshops Provide In-Depth Education
In addition to more than 40 education sessions, the 2013 expo offered four in-depth workshops on facility operation, management, marketing and legal issues. Pictured above is a view from Jeff Greenberger's April 5 Legal Learning Live!, which aims to keep facility operators out of legal hot water. The four-hour workshop includes a comprehensive workbook and a series of sample forms attendees can directly reference in their operation.
After the the legal event, attendees chose between the Management and Marketing workshops. The Marketing Workshop was new this year, designed to assist operators in creating targeted and comprehensive marketing programs that will differentiate their facilities in a crowded marketplace. It was led by Anne Ballard, aka "The Hat Lady," president of training, marketing and development services for Universal Storage Group.
The Management Workshop, taught by Mel Holsinger, addressed the everyday issues facility mangers have to face and how to handle them effectively. Holsinger discussed the manager role in five key parts: basic skills, time management, marketing essentials, accounts receivable and case studies.