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The nature of self-storage—people and companies needing extra space for all of their items—lends itself to creative, humorous and eye-catching advertising. (The number of puns involving "stuff" has no bounds!) Of course, there was a time when the demand for self-storage was so high that it didn't matter what the billboards and posters said; the consumers were still coming in droves. In today's market, though, just having a facility in a good location at a reasonable price isn't enough. Increased competition means you must get customers' attention, and creative advertising is one of the most obvious ways to do it.

This presentation discusses several different media for advertising, from television to billboards, and provides examples of four types of messaging commonly used in self-storage: informative, value-emphasizing, humorous and shocking/sensationalist.

If you feel your advertising campaign could use a boost from an outside expert, check out the Marketing Solutions and other resources available at the Inside Self-Storage Store.

To engage in a conversation about self-storage advertising techniques, visit Self-Storage Talk, the industry's largest online community, and go to the thread, "Who's Got Cool Ads / Billboard / Marquee Pics to Share?" You must be a registered member to view the thread or to post a response, but registration is free and can be done by clicking "register" in the upper left corner.