"We live in interesting times. There are so many technological ideas being developed, it’s hard to keep up," Matthew Van Horn (left) recently wrote in an article for ISS, "5 Technology Initiatives Self-Storage Operators Should Implement Today." The best way to learn technology is to test it, play with it and not be afraid of it, he wrote.

Matt's article served as a companion to the seminar he and James Ross (right) recently presented at the ISS Expo in Las Vegas, which also focused on technology and things self-storage operators should be doing to harness its power. As vice presidents of operations for Cutting Edge Self Storage Management, Matt and Jim have first-hand experience in the implementation of business tech tools. During their session, they addressed how to use technology to better operate and market a self-storage facility, how to evaluate and update a facility website, how to use social media and video, what to look for in self-storage software, how to maximize mobile devices and more.