Photo Gallery: Inside Self-Storage World Expo Tacoma, Wash., Oct. 4-6, 2011
The Man on a Mission for Marketing Excellence
Tom Litton has one of those magnetic personalities that really draws a crowd, and if you've ever heard him speak at a self-storage event, then you understand his one-two punch that balances teaching with entertainment. The owner of Litton Property Management, Tom is a powerhouse of industry knowledge, but he has a particular flair for marketing and customer service, topics about which he is passionate and loves to share strategies. At the ISS Expo in Tacoma, Wash., he presented a two-hour mini clinic on "Power Marketing" in which he covered marketing essentials, shared stories about great service, and delivered 50 top marketing tips operators could implement immediately in their business.