Photo Gallery: Inside Self-Storage World Expo Tacoma, Wash., Oct. 4-6, 2011
Brad North Shares Ways to Go 'North' With Self-Storage Profit
Brad North, president of Advantage Consulting & Management, is an expert in the field of self-storage marketing and sales, and never fails to engage attendees in his interpersonal information exchange. In his two-hour mini clinic on "Super Sales," Brad invited attendees to talk about the sales strategies they've used as part of their operation, as well as what works ... and what doesn't.
Customer service is a key piece of the puzzle, he says. You have to go above and beyond consumer expectations to fly past the competition. One attendee, who operates a self-storage facility in Arizona, says he spends extra time with new tenants to ensure they understand the effects of intense desert heat and dust on stored belongings. Another member of Brad's audience shared that she likes to counsel customers on choosing the appropriate unit size.