Some self-storage operators may be hesitant to get involved with community events and organizations because they think it takes a lot of time and effort, or costs more than it yields, or doesn't have any tangible benefits. The fact is community involvement on behalf of your storage operation can reap tremendous rewards and can be very simple to pursue. Here Tron Jordheim, director of PhoneSmart/StorageMart, talks about the benefits of participating in local events and charities as well as ideas for how operators can dive in, sharing real-life examples from StorageMart's many facilities and community endeavors. Speaking from the 2013 Inside Self-Storage World Expo, Tron discusses how community involvement educates the public, helps your business, opens opportunities and touches lives in a positive way.