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Tony Jones

Tony Jones
Manager, Inside Self-Storage Store
tjones@vpico.com

Is Your Self-Storage Business in Shape for Summer?

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In many parts of the country, as soon as there’s an inkling of summer, the pressure is on to get in shape for the season. Marketers waste no time in spewing an onslaught of swimsuit and workout visuals designed to stir us from our slovenly slumber. Whether these work as motivation or guilt doesn’t really matter to them. After all, summer is a season of youth and vitality, vigor and confidence. The call is to be seen or simply stand to the side and see.

The self-storage industry isn’t immune to the pressures of the season. For many operators, this is the busiest time of the year thanks to residential moves, college breaks and other factors. It’s a time to ensure your storage property is in smooth working order, from its curb appeal to office efficiency.

Although we’re already half way through the season, it’s not too late to begin your business workout regimen. The Inside Self-Storage Store is stocked with the gear and personal trainers to help you whip your operation into shape. We’ve also been working out a little ourselves, reorganizing some inventory and trimming prices on several premium-content assets.

Shoppers will now find many of our most popular items at the top of the products category list on the left-side navigation panel of the website. These include performance-data reports from Cushman & Wakefield, educational DVDs and on-demand video. You’ll also find a brand new Other Business Tools category, which houses training-material resources like the Key of Knowledge USB drives from Bob Copper and the new Self-Storage Tenant Exit-Survey package from ISS.

With educational sessions now available from the last three Inside Self-Storage World Expo events, we’ve also broken out on-demand video and DVDs by year to help customers locate relevant items more easily. In addition, we’ve lowered prices on individual 2012 and 2013 sessions, with DVDs available from $20-$25 and video from $12-$15.

Summer bargains can also be found in the Clearance section, which is now organized by Publications, Video and Webinars.

Whether you’re doing some heavy lifting to bring facility maintenance in order, adding tone and definition to your curb appeal, or simply working on the speed, strength and stamina of your entire self-storage operation, think of the ISS Store as your business gymnasium.

If your business is already beach-weather ready, how did you get it in shape for summer? Please share some tips or examples in the comments section below.

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