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Tony Jones

Tony Jones
Manager, Inside Self-Storage Store


Oh the Horror! ISS Store Adds ‘Self Storage’ Fiction Novel

There’s no denying that self-storage has crept into pop-culture consciousness. As such, the ISS Store has selected a horror novel by “Walking Dead” author Jay Bonansinga as its first non-business-related product for sale. Set inside a storage unit, “Self Storage” is a tale about a heroin addict and his son who are forced to face demons real and imagined.
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Are You Misleading Tenants With Exaggerated Self-Storage Unit Sizes?

When it comes to marketing self-storage unit size, the industry primarily uses square feet, but most units aren’t actually true to their quoted size. When approximating unit dimensions, how much variance should be acceptable to customers vs. inviting a lawsuit for false advertising? ...
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Early Education Can Protect Against Self-Storage Culture Shock

A recent move to a small, lakeside community from the big city has the potential to create culture shock. Similarly, investors, developers, managers and owners new to self-storage can quickly find themselves apprehensive or overwhelmed by their new endeavor. Prepare for your new normal with confidence through professional development and education DVDs from the ISS Store.
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Is Your Self-Storage Business Prepared to Morph Alongside Market Changes?

The self-storage industry doesn’t change quickly, but that’s precisely why it’s easy to get caught off guard when dynamics morph slowly over time. If owners and managers aren’t paying close attention, the market can unsuspectingly pivot to a new normal. What strategies have you put into place to morph alongside the markets in which you operate? ...
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Flex Your Brain and Business Muscle With Education DVDs From the Inside Self-Storage Store

The ISS Expo covers so much ground in such little time, it’s nearly impossible to grasp the show in its entirety while you’re there. Fortunately, all 45 education sessions are available for DVD pre-order in the ISS Store, along with special track packages and larger discount bundles. Let video content from the expo build up the self-storage quadrant of your brain and propel your business forward.
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Resisting an Analytical Approach to Self-Storage Pricing May Be Futile

Figuring out how to price products and services can be a real challenge. Self-storage operators must dodge the trap of commoditization while considering local competition, demographics, unit size, customer length of stay and other factors in their quest to hone in on optimal price points. While the thought of an analytical approach may make you bristle, a thoughtful, strategic approach can help generate substantial increases in profit.
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ISS Store Will No Longer Sell Cushman & Wakefield Self-Storage Performance Reports

The Inside Self-Storage Store will no longer be selling industry-performance reports produced by Cushman & Wakefield, but the loss of one partner opens the door for others to feed those who have developed an appetite for industry-performance metrics and data-driven decision-making.
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