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Tony Jones

Tony Jones
Manager, Inside Self-Storage Store
tjones@vpico.com

01/29/2015

Are You Offending Your Self-Storage Prospects Without Realizing It?

What a self-storage manager chooses to call a prospect before the person’s name is learned or any kind of rapport is developed can create mutual trust and respect or, perhaps, alienation. It may seem innocuous, but the honorifics we choose to apply to complete strangers can inadvertently send the wrong message about who we are and what our business represents.
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12/31/2014

Year in Review: 2014’s Hottest Sellers in the Inside Self-Storage Store

In the tradition of annual year-end lists and rankings, here is a look at the hottest-selling products this year in the ISS Store. The list backs up the notion that a new wave of development and investment are propelling the self-storage industry forward. It also provides insight to the types of information and topics your colleagues and competitors are consuming.
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11/27/2014

Using Self-Reflection to Improve Self-Storage Customer Service

The most difficult customers can make work challenging, creating unexpected or unreasonable hoops to jump through and testing one’s patience and boundaries of decorum. Lately, I’ve used negative instances we’ve experienced in the Inside Self-Storage Store to reflect on my own behavior as a customer. The exercise not only has made me a nicer customer to deal with, it’s improved my customer-service skills.
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10/30/2014

Should Self-Storage Operators Muddy Their Boots With Yelp and Other Social Media?

Using Yelp and other social media outlets effectively can be a tricky course for the best self-storage operators. Online customer reviews and written interaction with prospects and tenants can be equally rewarding and infuriating. Throw in the complicated dynamic of how search engines use these channels to boost or suppress a storage facility’s search rankings, and the prospect of navigating through the muck without severely soiling one’s shoes gets murky.
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09/26/2014

Making the Right Call on Self-Storage Business Accountability

Just as umpires have to diffuse volatile situations with players, self-storage managers sometimes have to calm customers who genuinely believe damage has been inflicted upon their property or well-being. How managers handle themselves when things go awry can go a long way toward building customer loyalty. Admitting fault when warranted and demonstrating accountability is sometimes a necessary but valuable part of meaningful customer service.
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08/28/2014

Dare to Be Different: Put Your Self-Storage Talents on Full Display

What can an elementary school talent show teach self-storage businesses about basic marketing and business principles? As it turns out, plenty. If you’re going to operate in a competitive environment crowded with many of the same types of businesses, you have to outperform them to be successful. More importantly, you’ll prove most memorable to customers through your strategic points of differentiation.
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08/01/2014

Is Your Self-Storage Business in Shape for Summer?

Summer is the season of youth and vitality, vigor and confidence. And for many self-storage operators, it’s also the busiest time of the year. Although we’re already in the middle of the season, it’s not too late to begin your business workout regimen. The ISS Store has the gear and personal trainers to help you whip your operation into shape.
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