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Tony Jones

Tony Jones
Manager, Inside Self-Storage Store


Stop Frustrating Self-Storage Customers With Annoying Website Features

As consumer habits have shifted predominantly online, websites play an increasingly critical role in customer engagement. But as you evolve your self-storage website, it’s imperative to keep the user experience in mind. A well-designed website that minimizes customer aggravation will enhance engagement with prospects and strengthen your relationship with current tenants.
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Feast on These Educational Halloween Treats From the Inside Self-Storage Store

Without a trick-or-treating kid in the house, determining which and how much Halloween candy to buy becomes a strategic purchase. Self-storage operators are faced with much more serious buying decisions to keep their businesses running smoothly. The ISS Store has plenty of educational treats to feast on this fall for owners, managers, developers and investors.
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Create Self-Storage Manager Redundancy to Maintain Quality of Service in a Pinch

Task for task, a self-storage manager’s job may be as multi-faceted as any property-management, retail or service position, which complicates the process of setting up labor redundancy but also makes it necessary. How prepared is your business should the manager or owner/manager be unexpectedly incapacitated for an extended period? ...
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Protecting Your Self-Storage Brand Perception in the Face of Disaster

Crisis management is also reputation management. It is the most difficult customer service test any self-storage business can endure. Although keeping your public image intact may seem less important than dealing with the immediacy of damage to your facility and/or tenant property, how you handle both of these areas will determine whether or not you emerge from the crisis with your reputation enhanced or tarnished.
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Is Your Self-Storage Business Name Causing Confusion in the Marketplace?

Great care should be taken when choosing a self-storage business name, not only to instantly convey the nature of your business and imply quality services but also to avoid confusion in the marketplace. The similarity of operator names competing within close proximity could become more problematic as consolidation churns and new players open facilities.
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Time to Face the Inevitability of Self-Storage Mobile Marketing

If you haven’t given much thought to how mobile marketing could impact your self-storage business, you’re at risk of quickly falling behind competitors who may be capitalizing on a seismic shift in consumer demographics and behavior. Google’s new preference for mobile-friendly websites coincides with increases in mobile searches and click-throughs, while Millennials have become the most populous generation.
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What Does Your Signage Say About Your Self-Storage Business?

Your roadside signage is often the first thing tenants and prospective customers see when driving to or past your self-storage facility. What does it say about you and your business? The messaging you choose to display on your sign is an opportunity to put the personality of your operation on display, but the words and phrases you choose to communicate can create preconceived notions and perceptions about your business.
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