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Tony Jones

Tony Jones
Manager, Inside Self-Storage Store
tjones@vpico.com

08/28/2015

Protecting Your Self-Storage Brand Perception in the Face of Disaster

Crisis management is also reputation management. It is the most difficult customer service test any self-storage business can endure. Although keeping your public image intact may seem less important than dealing with the immediacy of damage to your facility and/or tenant property, how you handle both of these areas will determine whether or not you emerge from the crisis with your reputation enhanced or tarnished.
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07/31/2015

Is Your Self-Storage Business Name Causing Confusion in the Marketplace?

Great care should be taken when choosing a self-storage business name, not only to instantly convey the nature of your business and imply quality services but also to avoid confusion in the marketplace. The similarity of operator names competing within close proximity could become more problematic as consolidation churns and new players open facilities.
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06/25/2015

Time to Face the Inevitability of Self-Storage Mobile Marketing

If you haven’t given much thought to how mobile marketing could impact your self-storage business, you’re at risk of quickly falling behind competitors who may be capitalizing on a seismic shift in consumer demographics and behavior. Google’s new preference for mobile-friendly websites coincides with increases in mobile searches and click-throughs, while Millennials have become the most populous generation.
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05/29/2015

What Does Your Signage Say About Your Self-Storage Business?

Your roadside signage is often the first thing tenants and prospective customers see when driving to or past your self-storage facility. What does it say about you and your business? The messaging you choose to display on your sign is an opportunity to put the personality of your operation on display, but the words and phrases you choose to communicate can create preconceived notions and perceptions about your business.
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05/01/2015

Just Reward: Are Customer Loyalty Programs Right for Self-Storage?

The prevalence of loyalty programs means consumers are becoming conditioned to expect them as a normal byproduct of choosing to spend discretionary income with a particular brand. As the evolution of self-storage moves increasingly toward specialty retailing, it may be time for more operators to consider establishing formal loyalty programs.
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03/26/2015

Mapping Out Customer-Service Education at the 2015 ISS Expo

Each year, the ISS Expo offers education sessions that touch on key aspects of service and customer engagement. If you’re attending the expo with customer-service concerns, let this blog serve as your road map to four distinct seminars designed to sharpen your service skills and help you exceed customer expectations.
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02/26/2015

Stress Management Can Prevent Self-Storage Managers From Drowning in Their Work

Task for task, a self-storage manager’s job is as multi-faceted as they come. While work-related stress is inevitable and some managers may even believe they feed off of stress-related adrenaline, the effects of stress work against everyone over time and can affect self-worth, job satisfaction and physical health. To prevent drowning in work, practice stress management.
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