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Tony Jones

Tony Jones
Manager, Inside Self-Storage Store
tjones@vpico.com

03/31/2016

Resisting an Analytical Approach to Self-Storage Pricing May Be Futile

Figuring out how to price products and services can be a real challenge. Self-storage operators must dodge the trap of commoditization while considering local competition, demographics, unit size, customer length of stay and other factors in their quest to hone in on optimal price points. While the thought of an analytical approach may make you bristle, a thoughtful, strategic approach can help generate substantial increases in profit.
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02/25/2016

ISS Store Will No Longer Sell Cushman & Wakefield Self-Storage Performance Reports

The Inside Self-Storage Store will no longer be selling industry-performance reports produced by Cushman & Wakefield, but the loss of one partner opens the door for others to feed those who have developed an appetite for industry-performance metrics and data-driven decision-making.
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01/28/2016

Staring at a Self-Storage Mountain of Uncertainty? Let ISS Guidebooks Assist on Your Journey

Self-storage can be a rewarding and highly profitable business, but no one should set out to climb a mountain or embark on an unknown adventure without a field guide or trusty trail map. Whether you’re considering an investment into the business, looking to expand an existing operation or are in the trenches of day-to-day management, let the 2016 ISS Guidebook Series assist you on your journey.
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12/30/2015

Year in Review: 2015’s Hottest Sellers in the Inside Self-Storage Store

In the tradition of annual year-end lists and rankings, here is a look at the hottest-selling products this year in the ISS Store. The list reflects the heavy development and investment activity that continues to propel the self-storage industry and provides insight to the types of information and topics your colleagues and competitors are consuming.
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11/25/2015

Stop Frustrating Self-Storage Customers With Annoying Website Features

As consumer habits have shifted predominantly online, websites play an increasingly critical role in customer engagement. But as you evolve your self-storage website, it’s imperative to keep the user experience in mind. A well-designed website that minimizes customer aggravation will enhance engagement with prospects and strengthen your relationship with current tenants.
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10/30/2015

Feast on These Educational Halloween Treats From the Inside Self-Storage Store

Without a trick-or-treating kid in the house, determining which and how much Halloween candy to buy becomes a strategic purchase. Self-storage operators are faced with much more serious buying decisions to keep their businesses running smoothly. The ISS Store has plenty of educational treats to feast on this fall for owners, managers, developers and investors.
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09/24/2015

Create Self-Storage Manager Redundancy to Maintain Quality of Service in a Pinch

Task for task, a self-storage manager’s job may be as multi-faceted as any property-management, retail or service position, which complicates the process of setting up labor redundancy but also makes it necessary. How prepared is your business should the manager or owner/manager be unexpectedly incapacitated for an extended period? ...
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