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Tony Jones

Tony Jones
Manager, Inside Self-Storage Store


Year in Review: 2016’s Hottest Sellers in the Inside Self-Storage Store

In the tradition of annual year-end lists and rankings, here is a look at the hottest-selling products this year in the ISS Store. The list reflects the heavy development and investment activity that continues to propel the self-storage industry and provides insight to the types of information and topics your colleagues and competitors are consuming.
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Mastering Self-Storage Fundamentals Creates Muscle Memory for Your Brain

While it’s natural to want to gloss over stories or skip conference sessions covering topics on which you believe you have sufficient knowledge, it’s also important to force yourself to resist this temptation on occasion. The reason is the difference between proficiency and mastery. Staying informed and reviewing self-storage fundamentals creates muscle memory for your brain.
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Stepping Outside Your Self-Storage Comfort Zone Can Lead to a Familiar Place

There is comfort in the familiar. Even brave self-storage entrepreneurs can find it disconcerting to drive business in new directions. Sometimes, though, blindly navigating the labyrinth of the unknown leads you to an unexpectedly familiar and comfortable place, as I learned on my recent trip to Barcelona, Spain.
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Oh the Horror! ISS Store Adds ‘Self Storage’ Fiction Novel

There’s no denying that self-storage has crept into pop-culture consciousness. As such, the ISS Store has selected a horror novel by “Walking Dead” author Jay Bonansinga as its first non-business-related product for sale. Set inside a storage unit, “Self Storage” is a tale about a heroin addict and his son who are forced to face demons real and imagined.
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Are You Misleading Tenants With Exaggerated Self-Storage Unit Sizes?

When it comes to marketing self-storage unit size, the industry primarily uses square feet, but most units aren’t actually true to their quoted size. When approximating unit dimensions, how much variance should be acceptable to customers vs. inviting a lawsuit for false advertising? ...
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Early Education Can Protect Against Self-Storage Culture Shock

A recent move to a small, lakeside community from the big city has the potential to create culture shock. Similarly, investors, developers, managers and owners new to self-storage can quickly find themselves apprehensive or overwhelmed by their new endeavor. Prepare for your new normal with confidence through professional development and education DVDs from the ISS Store.
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Is Your Self-Storage Business Prepared to Morph Alongside Market Changes?

The self-storage industry doesn’t change quickly, but that’s precisely why it’s easy to get caught off guard when dynamics morph slowly over time. If owners and managers aren’t paying close attention, the market can unsuspectingly pivot to a new normal. What strategies have you put into place to morph alongside the markets in which you operate? ...
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