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The ISS Stor-Edge Blog delivers commentary from industry leaders, exploring critical topics that affect your business. Hear opinions on operational challenges, industry trends, management strategies, top players and much more; join the discussion and share your comments.


Act Like You Care and Sell Like You Mean It: Engage and Capture Self-Storage Customers

All too often, self-storage operators don’t engage potential customers, either on the phone or when they walk through the door. Follow this advice to capture  your prospects and get them to rent a unit from you every time.
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Tapping Into Your Self-Storage Customers’ Wish List

What services do self-storage tenants want that they’re not already getting? Red Cube Storage in Birmingham, England, surveyed customers for their wish-list items, and while some were satisfied with the service they’re receiving, guest blogger and facility manager Charlotte Plant reveals some of the more popular service requests the company collected.
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Stashing Cash: Build a Reserve for Self-Storage Capital Expenses

There’s a way to make sure you don’t ever encounter a surprise expense for a major repair at your self-storage facility. By incorporating the following method, you’ll have peace of mind knowing you’ll never need to fund these costs out of pocket, which can affect your business’ cash flow.
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Self-Storage Curb Appeal: Look With Fresh Eyes and See Beyond the Street View

Curb appeal is one of those intangible aspects of a self-storage operation that helps attract and retain potential customers. Here’s some advice on keeping your facility looking fresh.
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Get in the Spotlight: Finding Media Opportunities for Your Self-Storage Facility

Creating a brand and buzz around your self-storage facility can be difficult. However, thanks to the Internet and online publications, generating content and finding placement to spotlight your storage business is now easier than ever. By knowing some tools and tricks of the trade you’ll be able to find media exposure for your facility before you know it.
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Improving Click-Through Rate on Your Self-Storage Paid-Search Ads

While you may not have to pay anything if your paid-search ads don’t receive any clicks, a poor click-through rate creates its own set of problems. Guest blogger Nick Bilava of discusses why you should care about the click-through rate and offers tips on improving the effectiveness of your pay-per-click advertising campaigns.
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Self-Storage, Technology and Around the Clock Convenience

Businesses in every sector, including the self-storage industry, are using technology to respond to the increasing demand from their customers to have products and services when they want them. Here are a few technology-based tools operators can use to add around the clock convenience for their customers.
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