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The ISS Stor-Edge Blog delivers commentary from industry leaders, exploring critical topics that affect your business. Hear opinions on operational challenges, industry trends, management strategies, top players and much more; join the discussion and share your comments.

08/06/2015

Stashing Cash: Build a Reserve for Self-Storage Capital Expenses

There’s a way to make sure you don’t ever encounter a surprise expense for a major repair at your self-storage facility. By incorporating the following method, you’ll have peace of mind knowing you’ll never need to fund these costs out of pocket, which can affect your business’ cash flow.
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07/23/2015

Self-Storage Curb Appeal: Look With Fresh Eyes and See Beyond the Street View

Curb appeal is one of those intangible aspects of a self-storage operation that helps attract and retain potential customers. Here’s some advice on keeping your facility looking fresh.
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07/02/2015

Get in the Spotlight: Finding Media Opportunities for Your Self-Storage Facility

Creating a brand and buzz around your self-storage facility can be difficult. However, thanks to the Internet and online publications, generating content and finding placement to spotlight your storage business is now easier than ever. By knowing some tools and tricks of the trade you’ll be able to find media exposure for your facility before you know it.
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06/04/2015

Improving Click-Through Rate on Your Self-Storage Paid-Search Ads

While you may not have to pay anything if your paid-search ads don’t receive any clicks, a poor click-through rate creates its own set of problems. Guest blogger Nick Bilava of Storage.com discusses why you should care about the click-through rate and offers tips on improving the effectiveness of your pay-per-click advertising campaigns.
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05/07/2015

Self-Storage, Technology and Around the Clock Convenience

Businesses in every sector, including the self-storage industry, are using technology to respond to the increasing demand from their customers to have products and services when they want them. Here are a few technology-based tools operators can use to add around the clock convenience for their customers.
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04/23/2015

2015 ISS Expo Brings Self-Storage World Together

With self-storage development churning at a quickening pace across the globe, guest blogger David Blum says the large number of international attendees at the 2015 ISS Expo were a terrific indication of the amount of interest and activity blossoming in emerging markets. As the industry continues to grow globally, the thirst for good information on development and operation will only increase.
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04/02/2015

Google’s Algorithm Update: Tips for Self-Storage Operators

April 21 could change things for many self-storage operators. Dubbed “Mobilegeddon” by insiders in the Web industry, it’s the day search engine giant Google will begin to treat websites that are not mobile-friendly different in search rankings from those that are optimized for tablets and smartphones.
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