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The ISS Stor-Edge Blog delivers commentary from industry leaders, exploring critical topics that affect your business. Hear opinions on operational challenges, industry trends, management strategies, top players and much more; join the discussion and share your comments.

09/18/2014

5 Building Blocks to Quickly Increase Self-Storage Rentals

Increasing customer conversions doesn’t have to be complicated. Guest blogger Magen Smith offers five building blocks self-storage managers can use to sharpen their sales acumen, boost marketing and customer-service effectiveness, increase efficiency and, ultimately, rent more units.
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09/04/2014

A Self-Storage Operator Shares Insight on the Ferguson Riots

A self-storage operator living and working just four miles from the center of the riots in Ferguson, Mo., shares insight on the fallout for his facility and a nearby Public Storage. He also offers advice on keeping yourself and business safe during a crisis.     ...
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08/21/2014

Light Up Your Customers’ Lives With Great Self-Storage Customer Service

Great customer service is really about mastering the little things and making customers’ lives easier. Guest blogger Jacqueline Feldman of Advantage Consulting & Management says customers who walk into a storage facility are looking for an answer to a problem. They want storage, and managers are there to provide it. Ultimately, a manager’s job is to try to ease customer stress, even if it’s simply by lending an ear and showing you care.
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08/08/2014

2014 Tax Breaks for Self-Storage Technology

IRS tax code Section 179 allows you to deduct the purchase or lease price of self-storage technology (hardware and software) that is paid for or financed during 2014. To qualify for the deduction, your equipment must in operation by Dec. 31, so if you want to take advantage of these savings, now may be the time to start implementing your new tools.
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07/24/2014

Improving Self-Storage Customer Acquisition Through Web Content

The content on your self-storage website is a frontline opportunity to engage users and convince potential customers to store their belongings with you. In his second installment in a series on improving customer acquisition, guest blogger Matt Cook of ABC Selfstore says great blog content can help with online search rankings but needs to work alongside other efforts.
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07/03/2014

Self-Storage Website Design: Going Beyond the Aesthetics to Be a 24/7 Sales Tool

A website can be a very strong marketing tool for self-storage operators, but it has to do more than just look good. Here are some ways to look past your website's initial appearance and make it a 24/7 sales tool.
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06/19/2014

Empty UK Farm Buildings May Be Ripe for Self-Storage Conversions

With hundreds of former farm buildings sitting empty in the United Kingdom, guest blogger Roger Moore says market conditions are ripe for operators to consider them for self-storage. Moore’s company, Morespace Storage, operates out of buildings on the site of a former arable farm in Cambridgeshire, England, and he provides insight to why these conversion projects can be successful.
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