Leveraging Original Self-Storage Video Content for Social-Media Benefits
By Gillian Singletary
Social media has clearly established itself as the next frontier of Internet marketing. Although there’s no way to game the system—it’s about a conversation, after all—there are certainly ways to maximize your presence online that will not only beef up your profiles on various networks, but can also be used as effective search-engine optimization (SEO) tools.
One of these not-so-secret tricks is the use of original video content. With the advent of cell phone cameras and flip cams, making your own videos can be a very affordable tactic. In the case of self-storage facilities, posting videos of your facility online will not only help your standing in social media but can also be advantageous in terms of SEO. For instance, even if your facility has not managed to make it onto the first page of the Google search results for some of the more difficult-to-capture keywords, it’s much easier to get first-page placement in a video search.
If you visit your facility’s website regularly, you probably don’t find anything too remarkable about it. But to a potential customer who wants to know the story of your property, a video is the most interesting thing he could see. It shouldn’t take you or a trusted employee long to make a video tour of your facility, so that people can see what your facility is all about.
Take an inexpensive video camera and show off your extra-wide drive aisles, covered loading areas, or exceptionally clean office. Customers who see the video will feel more comfortable with your facility and be more likely to rent from you.
Another wealth of video content can be found in customer testimonials. Many facilities have customers who come in regularly and are friendly with the staff. Take advantage of your great customer relationships and ask them to record a testimonial for you. Have them talk about their favorite manager, how they always feel safe at your facility or how they know they’re getting the best deal in town.
Finally, if you’re feeling creative and you have a little down time one afternoon, make something funny. You don’t always have to be all buttoned-down business, especially on the Internet where funny is king. Tell self-storage jokes, make a parody of a topical news story, or just have fun. It’s probably not going to go viral, but at the very least it will be good for morale.
Once you have your video content, getting it out into the world is easier than ever. Post your videos to a YouTube account and ask your friends and family to watch, then “like” them. Post links to your Facebook wall and Twitter. Be sure to label them with relevant tags like “self-storage” and your facility’s geographical location.
Of course, you can post them on your own website, though if you don’t currently host video there it might be a new technical hurdle for whoever builds your website. Some self-storage vendors actually let you host videos on their sites. This is an easy way to take advantage of your video content without hassling with hosting the files on your own site.
Gillian Singletary is a social media associate for Storitz.com. Launched by former self-storage operators and technology industry veterans, Storitz.com lists available storage units at hundreds of facilities all across the country. Consumers can search and compare units, choose the exact unit they will rent, and pay for their initial rental unit without even leaving the site.
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