Finding the Self-Storage Facility Nearest You
We’re all familiar with travel-booking websites such as Travelocity, Expedia and Orbitz. Over the past year or two, several companies have launched similar directories for self-storage facilities. For consumers, these directories are a serious time-saver. Rather than typing in self-storage into a search browser, then searching through page after page of listings to find a storage facility near them, users get the information they’re looking for quickly. On some directories, users can even book a unit. For self-storage operators, third-party directories are a way to get their name and brand out to hundreds of potential renters in their area.
So how do you choose a third-party directory in which to align yourself? Not an easy call. You should tackle it as you would any business decision—by doing your homework. Talk to other operators and get their thoughts. Do they have a preference? Read what Self-Storage Talk members have to say on this thread.
Then talk to the directory providers themselves. What reasons do they give to sign on with them? Do they have real data to back up their claims? Will they provide you with technical support?
Not sure what SEO means? Don't know the difference between organic results and pay-per-click? If you’re not up to date on the tech lingo, or are unclear just how these directories can benefit your facility, read these articles from the ISS archives.
Let’s face it, we’re a technology-driven world. If you’re still banking your marketing on drive-bys and Yellow Pages, you’re only reaching a fraction of your potential market. Self-storage owners and managers who aren’t embracing today’s technology may get left behind.
You can learn more about technology in the self-storage industry at the Inside Self-Storage World Expo. The marketing education track has four seminars dedicated to online marketing. And don’t miss the Technology Marketplace on day two of the show. Peruse and explore the latest self-storage technology and software with experts in the field. Check out demos and ask questions at this interactive event. It’s included with all registration packages.
If you haven’t registered, there’s still time for great savings. Check out the full agenda and register here.
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