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Amy Campbell

Amy Campbell
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acampbell@vpico.com

Return of the Prodigal Storage Staff

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The week is nearly done, but it has taken me this long to catch up from the recent ISS Reno Expo, which took place July 19-22. Tradeshows wreak havoc with your schedule, not to mention your house, your bank account, as well as your mind, body and spirit (those minute things). You come home to an overflowing inbox, mailbox and e-box ... Your pets and spouse feel neglected ... The laundry has piled up ... There's food rotting in your fridge ... And you can't figure out where you left your phone charger. Such is life on the road, no matter how brief the spell might be.


But expos are fun while you're caught in their thrall. You see all your industry compadres and catch up on life off the ranch. The wine begins to flow. You're inundated with questions about your products and services and farm a bunch of sweet leads. Before you know it, you're on a plane, right hand to your aching temple, thinking about the choatic mess awaiting your eminent return.


So that was me this week. Now I'm heading for San Diego in the a.m. for a reunion with the in-laws. What is that saying? Out of the frying pan and into the fire? At any rate, exhaustion will just have to wait. At least this time there'll be fresh ocean breeze and lobster. (There'll also be LegoLand with the 7-year-old nephew, which is bound to be as relaxing as shooting up with Drano. But, hey ... whatever floats the family's boat.)


But before I say sayonara for the weekend, I'd like to share some of the general feedback we got about the Reno show. We knew going into this thing that it was likely to be a fairly intimate event. And we weren't sure how the new venue would go over with attendees and exhibitors. So here are some observations and comments that were shared with me since last week:

  • People are always happy about the availability of gambling, so that went over well. And, apparently, the tables in Reno are more affordable than the Vegas variety.
  • Travelers had a difficult time getting direct flights to Reno, and many trips were delayed due to power outages and dust storms. Of course, these things were out of our control; but they still went noted as inconveniences.
  • The hotel—now in a state of transition between the Hilton Reno and the Grand Sierra Resort—was OK but not fantastic. We're looking into alternate venues for next year, should we choose to return to this city.
  • Traffic at this show was light but steady. Attendees enjoyed having slightly smaller seminar groups and more one-on-one time with vendors. Exhibitors, surprisingly, reported high-quality leads and promising business prospects, regardless of slow floor action.
  • People enjoyed the new laptop/wide-screen setup we had in the ISS booth. It allowed them to ask questions and get detailed information regarding our services quickly. And it was nice to NOT have to say, "I don't know. I'll look into that for you," or "You'll need to find that online when you get home."
  • Lake Tahoe got two-pronged comments. On the one hand, our show participants loved the proximity and all the potential activities offered by the area. The complaint? The hotel was too far out to readily take advantage. Once again, if we return to Reno, this situation will be rectified by the choice of a more downtown location.


So, were you at last week's show? Give me your feedback—good or bad. We'd really like to know. The ISS Expos are for YOUR benefit, so tell us what you like/need/prefer. And have a fantabulous weekend. If you need a laugh, you can envision me 'oohing' and 'aahing' over plastic Lego bits and dodging questions about children!

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