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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

07/18/2012

Self-Storage Phone Sales: Adapting Your Approach to Your Caller

Self-storage operators must learn to adapt their phone sales skills to their callers. While one customer may prefer a straightforward approach, another may require a softer touch. It can be the difference between closing the sale—or not.
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07/11/2012

The Self-Storage Mid-Year Report Card: Where Does Your Operation Stand?

It's time for self-storage operators to take a step back from day-to-day operations and evaluate the plans, goals and objectives initiated in January. We all start off with a “ready, aim, fire” mentality. Right now, it’s important to add “re-aim” at the end of that mantra.
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07/05/2012

ISS 2012 Top-Operators List: Will Your Self-Storage Company Be On It?

This week, ISS begins collecting information for the 2012 Top-Operators List. We’re asking real estate investment trusts, franchises, independents, developers and property-management companies for info on their facilities including locations, number of units and expansion plans. The companies who participate will then be ranked by net-rentable square footage.
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07/03/2012

Australia Storage Expo Focuses on Self-Storage Software, Online Marketing

Self-storage operators and vendors traveled from all over Australia to hear industry speakers cover a diverse range of topics for Storage Expo, June 14 in Sydney. Web-based management software and online marketing were hot topics.
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06/27/2012

Timing of Your Self-Storage Rental Agreement Review

Self-storage operators who haven't updated their rental agreements in the last few years could be opening themselves up to a host of problems. There has been just too much legislation and litigation to ignore the document that permanently establishes the legal relationship between self-storage operators and their customers.
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06/21/2012

The Right Way to Build Your Self-Storage Brand in Social Media

Since social media came onto the scene a few years ago, self-storage operators have grappled with how—and if, really—it fits into their branding, marketing and customer service responsibilities.
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06/20/2012

The Game of Selling Self-Storage

Not many people see the aspect of selling self-storage as a game, but it has the makings of one. There are typically rules in place that you follow, two or more players are involved and, of course, there's end goal in mind—to win.
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