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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

08/16/2012

The Business Owner’s Role in Self-Storage Security

Every self-storage operator understands the importance of security at a facility. It’s no secret that people store stuff behind locked unit doors, there’s typically only one or two employees on the site, and there could be cash in the office. Seems like easy pickings for thieves. The best thing you can do as a business owner is be vigilant and proactive.
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08/08/2012

Big Key Self Storage: Making Lemonade Out of Lemons

Sometimes life gives us lemons. In the self-storage world, our lemons come in forms of “donations” left by tenants, including  trash, unwanted furniture and sensitive documents. How can self-storage operators turn those lemons into lemonade? ...
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08/03/2012

Three Lessons Self-Storage Operators Can Learn From the 2012 Olympic Games and Social Media

If there were any doubts about the impact of social media in today’s society, they were put to rest this week during the 2012 Olympic Games in London. Social media was an unstoppable force during the first week of the Olympics, even being dubbed the first “social media” games. While self-storage operators will never reach the scale of social-media interaction seen at the Olympics, there are still three valuable lessons they can take away from this global event.
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07/25/2012

No One Likes to Be Ignored: Greeting Your Self-Storage Customers the Right Way

When a self-storage office is full of people and the property manager cannot get to all of them, sometimes customers may feel they’re being ignored or neglected. What can a property manager do in this situation? ...
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07/20/2012

Attracting Self-Storage Tenants Via Mobile Devices

With today’s faster Internet connections and more robust features, users are turning to their mobile devices as a quick way to interact, seek information and even be entertained. Self-storage operators who don't offer mobile-friendly websites may find themselves struggling to compete.
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07/18/2012

Self-Storage Phone Sales: Adapting Your Approach to Your Caller

Self-storage operators must learn to adapt their phone sales skills to their callers. While one customer may prefer a straightforward approach, another may require a softer touch. It can be the difference between closing the sale—or not.
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07/11/2012

The Self-Storage Mid-Year Report Card: Where Does Your Operation Stand?

It's time for self-storage operators to take a step back from day-to-day operations and evaluate the plans, goals and objectives initiated in January. We all start off with a “ready, aim, fire” mentality. Right now, it’s important to add “re-aim” at the end of that mantra.
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