Storage Speak RSS
Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

07/20/2012

Attracting Self-Storage Tenants Via Mobile Devices

With today’s faster Internet connections and more robust features, users are turning to their mobile devices as a quick way to interact, seek information and even be entertained. Self-storage operators who don't offer mobile-friendly websites may find themselves struggling to compete.
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07/18/2012

Self-Storage Phone Sales: Adapting Your Approach to Your Caller

Self-storage operators must learn to adapt their phone sales skills to their callers. While one customer may prefer a straightforward approach, another may require a softer touch. It can be the difference between closing the sale—or not.
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07/11/2012

The Self-Storage Mid-Year Report Card: Where Does Your Operation Stand?

It's time for self-storage operators to take a step back from day-to-day operations and evaluate the plans, goals and objectives initiated in January. We all start off with a “ready, aim, fire” mentality. Right now, it’s important to add “re-aim” at the end of that mantra.
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07/05/2012

ISS 2012 Top-Operators List: Will Your Self-Storage Company Be On It?

This week, ISS begins collecting information for the 2012 Top-Operators List. We’re asking real estate investment trusts, franchises, independents, developers and property-management companies for info on their facilities including locations, number of units and expansion plans. The companies who participate will then be ranked by net-rentable square footage.
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07/03/2012

Australia Storage Expo Focuses on Self-Storage Software, Online Marketing

Self-storage operators and vendors traveled from all over Australia to hear industry speakers cover a diverse range of topics for Storage Expo, June 14 in Sydney. Web-based management software and online marketing were hot topics.
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06/27/2012

Timing of Your Self-Storage Rental Agreement Review

Self-storage operators who haven't updated their rental agreements in the last few years could be opening themselves up to a host of problems. There has been just too much legislation and litigation to ignore the document that permanently establishes the legal relationship between self-storage operators and their customers.
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06/21/2012

The Right Way to Build Your Self-Storage Brand in Social Media

Since social media came onto the scene a few years ago, self-storage operators have grappled with how—and if, really—it fits into their branding, marketing and customer service responsibilities.
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