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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

03/21/2013

Perks vs. Paychecks: What Incentives Does Your Self-Storage Company Offer to Retain the Best Managers?

When it comes to compensating staff, self-storage operators need to consider not just the paycheck, but also any perks they could provide. Here are some ideas on how to balance these two elements and retain the best managers.
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03/07/2013

Deflecting Self-Storage Distractions with Time-Management Tools

Guest blogger Matthew Van Horn knows how chaotic any five-minute span can be for any self-storage manager, owner or investor. In a quest to find a solution to his own project- and time-management challenges, he recently tested two software applications to help keep him focused, organized and unaffected by anyone waving something shiny.
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03/01/2013

Self-Storage Veteran Pays It Forward with Science Camps of America

In his 30-year self-storage career, guest blogger Michael Richards wore numerous hats and performed countless tasks, growing from assistant manager to entrepreneur. Crediting his success to the storage veterans who mentored him, Richards is now paying it forward by launching Science Camps of America, a nonprofit organization designed to help teens.
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02/21/2013

Harness the Power of YouTube: Can Video Bring in Self-Storage Customers?

With more than 800 million unique visitors each month, YouTube has become one of the best marketing avenues available today. How can self-storage operators promote their facility on this social-media giant? ...
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02/07/2013

Does Your Self-Storage Website Still Get Value From Facebook?

Although Facebook remains a viable opportunity for self-storage businesses to promote themselves, guest blogger Brian Barwig says the website’s controversial, pay-to-play “promoted posts” program has frustrated enough businesses to warrant a re-examination of their social media strategies, including his.
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01/17/2013

Self-Storage Social Media: Are You Doing It Right?

When it comes to social media, self-storage operators need to come off as "human," not marketing machines. Posting your weekly specials or boasting about your facility's climate control isn't going to gain you customers. Here's how to revamp your social-media agenda.
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01/10/2013

4 Ways Video Can Help Self-Storage Operators Increase Online Visibility

Guest blogger Cat Lane knows most self-storage operators face time and budget issues when it comes to addressing Internet and social-media marketing. But with consumers’ increasing reliance on the Web and more and more storage business conducted online, she believes the one strategy every operator should use is video.
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