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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

12/06/2012

Connect with Customers to Make Self-Storage Experience Meaningful, Organized

Guest blogger Brandi Ulrey discusses the importance of taking the time to connect with customers to ensure they have a rewarding self-storage experience. Teaching tenants how to pack, what to keep, what to donate and how to access important items creates happy customers and prevents unwanted trash from finding its way to your dumpster.
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11/21/2012

The Self-Storage Discount: Friend or Foe?

While discounting has been the go-to sales strategy in the self-storage industry for the past couple of years, times are changing. Operators are beginning to realize rental specials are great to bring people in the door, but may be detrimental to a self-storage business in the long term.
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11/09/2012

Technology Is No Substitute for Old-School Self-Storage Principles

Guest blogger Jim Chiswell acknowledges that technological tools have been helpful to self-storage operators, but he also believes the performance of many managers has started to suffer as more emphasis is placed on the tools than the people side of the business. Instead, technology should be used to enhance manager performance not as a substitute.
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10/29/2012

Managers at Simply Storage Contend With Hurricane Sandy

In times of natural disaster, like the current Hurricane Sandy that is terrorizing the East Coast, it's up to self-storage facility managers to be vigilant about their properties, protect them as best they can and address customer concerns. The managers at Simply Storage in Virginia Beach, Va., share their disaster strategies.
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10/24/2012

Managers, What Do You Think of the REITs?

As a self-storage manager, you may feel like your “voice” isn’t heard some days. Maybe ownership didn’t ask for your input about a upcoming project, marketing strategy or even whether the facility needs a software upgrade. Regardless, there are likely going to be days when your voice is simply lost in the shuffle. Now’s your chance to sound off about an important topic affecting most self-storage managers: self-storage real estate investment trusts (REITs).
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10/11/2012

Approximating the Real Cost of ‘Storage Wars’ for Self-Storage Operators

Guest blogger Gina Six Kudo talks about the real costs self-storage operators must bear as a result of "Storage Wars" and the popularity of similar programs. Read her nightmarish tale of dealing with auction overages, the county's red tape, and unmanageable auction attendance.
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09/26/2012

Do Americans Need Self-Storage?

An article on MSN suggests Americans should save their bucks and purge their stuff rather than pay a monthly self-storage rental bill. Of course, this isn’t the first time, nor will it be the last time someone takes aim at the “uselessness” of the self-storage industry. Here's a rebuttal to the article's seven points and why self-storage should be considered a valuable service.
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