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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

02/21/2013

Harness the Power of YouTube: Can Video Bring in Self-Storage Customers?

With more than 800 million unique visitors each month, YouTube has become one of the best marketing avenues available today. How can self-storage operators promote their facility on this social-media giant? ...
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02/07/2013

Does Your Self-Storage Website Still Get Value From Facebook?

Although Facebook remains a viable opportunity for self-storage businesses to promote themselves, guest blogger Brian Barwig says the website’s controversial, pay-to-play “promoted posts” program has frustrated enough businesses to warrant a re-examination of their social media strategies, including his.
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01/17/2013

Self-Storage Social Media: Are You Doing It Right?

When it comes to social media, self-storage operators need to come off as "human," not marketing machines. Posting your weekly specials or boasting about your facility's climate control isn't going to gain you customers. Here's how to revamp your social-media agenda.
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01/10/2013

4 Ways Video Can Help Self-Storage Operators Increase Online Visibility

Guest blogger Cat Lane knows most self-storage operators face time and budget issues when it comes to addressing Internet and social-media marketing. But with consumers’ increasing reliance on the Web and more and more storage business conducted online, she believes the one strategy every operator should use is video.
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01/04/2013

Awed by the Marine Spirit and Toys for Tots

Guest blogger Delilah Scott expanded her self-storage facility’s involvement in Toys for Tots this year by volunteering at her local Marine base. Not only did she get a behind the scenes look into why this program is so special, she also was awed by the spirit of the Marines she worked with and their deep commitment to the communities they serve.
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12/28/2012

Why Self-Storage Managers Should Think Like Van Halen

Guest blogger Matthew Van Horn knows managing a self-storage facility is wrought with distractions that can lead to silly and expensive mistakes. He also sees the genius behind the rock group Van Halen’s ban on brown M&M’s and illustrates why operators should take a similar stance.
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12/19/2012

New Year, New Laws for Self-Storage Operators

With 2012 coming to a close in just a little over a week, many self-storage operators are looking ahead and making plans for the coming year. There’s one critical area operators should keep an eye in the coming months—legislation affecting the self-storage industry.
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