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Amy Campbell

Amy Campbell


Long Beards = Marketing Gold: Branding Tactics for Self-Storage Operators Courtesy of ‘Duck Dynasty’

When it comes to marketing, self-storage operators should take a cue from the "Duck Dynasty" family, who've turned a little show about building a duck call into a revenue-generating machine.
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Business Users, Residential Challenges Spur U.K. Self-Storage Growth

It took nearly a decade before the concept of self-storage caught on in the United Kingdom but the British market now has more facilities than all of its European Union cousins combined. Guest blogger David Greenwood, CEO of Boxload, says the growth has been spurred by business customers and storage challenges experienced by residential consumers.
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Delay in Health-Care Reform Allows Self-Storage Operators More Time to Get Ducks in a Row

The unexpected extension on the employee-mandate provision of the Affordable Care Act offers self-storage operators more time to prepare and assess the benefits they're offering managers.
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Gordon Ramsay’s Steakhouse Provides Food for Thought on Customer Service

Guest blogger Matthew Van Horn has mystery shopped enough self-storage facilities to know there is a wide range of customer service in the industry. A recent dining experience at Gordon Ramsay Steak in Las Vegas was so exemplary it reminded him how personal touches and exceeding customer expectations can win over the 87 percent of consumers who don’t pick services based on the lowest price.
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Is It a Training Issue? Factors to Consider Before Firing Self-Storage Staff

While there’s no cookie-cutter approach self-storage operators can take when it comes to training new employees, one thing is certain. If they hire the right person, then log the training hours, their new self-storage manager will have a better chance at being successful.
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Facility Diversity, Resilience Highlight Self-Storage Industry Growth Trends

The self-storage industry has remained stable and steady during tumultuous economic times and signs indicate continued growth this year and into the future. Guest blogger Allan Barkin, president of Jiffy Self-Storage, highlights growth trends he believes will continue to push the industry in 2013, including green initiatives, facility expansion and points of differentiation.
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[Self-Storage] Survey Says: What Do Your Customers Think About You?

If you’ve never offered a survey to your self-storage tenants, now’s the time to try it. Surveying your customers can be an excellent way to gauge how you’re doing—and what you can do better. It’s really your basic customer-service tool.
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