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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

11/08/2013

Grasping Self-Storage Valuation in Today’s Strong Seller’s Market

Self-storage property values in most markets are at all-time highs, but cap rates can vary widely based on a property’s profile and market. Although self-storage is attracting increased interest from institutional and private capital, guest blogger Amber Hagopian says facility owners need to understand the market’s dynamics and set valuation expectations accordingly.
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10/17/2013

Tricks for Improving Your Self-Storage Facility’s Social Media Standing

Social media has become a major force in both our personal and professional lives. However, navigating these social circles can be daunting. Here are a few high points on ways to make social media work for your self-storage business.
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10/03/2013

Every Self-Storage Business Needs Rules (and Followers) to Succeed

Without rules and regulations, many people and businesses would spiral out of control. Guest blogger Joel Little says the human element to businesses means employees won’t always place the needs of a company above their own. Therefore, it is critical for self-storage owners and managers to create business standards, set good examples and develop team players.
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09/19/2013

Crazy, Weird and Wild Self-Storage Stories: Make Sure You’re Prepared for the Unexpected

Over the last few weeks, ISS has reported on some outrageous things. We’ve had our fair share of wacky news items over the years (snakes housed in units!), but it seems like it’s coming in droves lately. What can you learn from these crazy stories? ...
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09/05/2013

Full Disclosure: Self-Storage Customer Service Should Begin With Honesty

For first-time tenants, renting a self-storage unit can be a daunting task. Guest blogger Molly Bilker provides some customer-service perspective based on her experience as a college student renting a unit to store items for the summer. Many of her frustrations could have been avoided, she says, if the self-storage operator had been more honest and upfront.
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08/22/2013

Be Prepared for When the Media Comes Knocking at Your Self-Storage Door

The recent discovery of a body in a self-storage unit in California is a great example of how not to act when the press comes to your door. Self-storage owners and managers should be prepared in advance in case they ever find themselves in a similar situation.
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08/15/2013

Long Beards = Marketing Gold: Branding Tactics for Self-Storage Operators Courtesy of ‘Duck Dynasty’

When it comes to marketing, self-storage operators should take a cue from the "Duck Dynasty" family, who've turned a little show about building a duck call into a revenue-generating machine.
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