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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

07/20/2011

Stop Whining and Start Acting (Literally): An Open Letter to Self-Storage Professionals

Randy Smith of Another Closet Self Storage in McAllen, Texas, talks about the poor public perception of self-storage and raises the question: What are we doing to proactively brand our industry? Meet Randy’s challenge as he discusses mass broadcast advertising, reality TV, and what self-storage professionals should be doing to improve the business for everyone.
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07/15/2011

This Is Not a Home: Preventing Self-Storage Tenants From Living On Site

Regardless of how “down on their luck” a tenant gets, a self-storage facility simply isn’t the right place to put down roots.
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07/13/2011

Making a Difference: What Self-Storage Operators Can Learn From NASA

While we as the storage industry cannot be responsible for the massive advances in science, medicine and such, we can make a difference.
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07/06/2011

Self-Storage Operators: Are You Listening to Your Online Reputation?

The new prominence of Google Place Pages (maps), Google Reviews and social media has made controlling your online reputation more important—and more complex—than ever before.
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07/01/2011

Cooking the Books: Who’s Watching the Money Trail at Your Self-Storage Operation?

Unfortunately, self-storage is an industry where embezzlement happens. So how do owners ensure it doesn't happen to them? ...
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06/22/2011

What Is a Self-Storage Manager, Part 3

Owners: Your manager is a crucial part of maintaining a fully functioning, highly tuned facility. Here are some tips to ensure a smooth working relationship.
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06/16/2011

Missed Sales Opportunities: Are You Promoting Your Self-Storage Specials and Events?

When offering a self-storage discount, sponsoring a charity event or any kind of promotion, you need to market it. And not just by throwing out a few brochures on a table or hanging a sign in the office.
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