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Amy Campbell

Amy Campbell


The Practical Web: Surefire Ways Self-Storage Operators Can Improve Online Activity

For many self-storage operators, the premise of building a website, using it for marketing and leveraging social media is a bit of a mystery. Reality is there are definitely technical aspects that are better left to professionals. But when it comes to using the Web to drive your self-storage business, it’s time to start thinking of it as a practical tool.
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Self-Storage Tenant Protection: Beware of the Hazardous 'Other Insurance' Clause

Many self-storage tenant-insurance providers have created programs by patching together policy forms from the insurance carriers providing the coverage, going as far as taking a commercial-lines policy to make it fit personal-lines exposures. However, this creates potential pitfalls. One is a clause called “other insurance.” ...
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Self-Storage Operators: Are You Saving for Retirement?

For most of us, retirement is a magical place we can only hope to reach. Yes, we’ll all reach an age where we can longer do the day-to-day grind, but few of us believe Social Security will fund our lifestyles—modest as they may be. So we’ve turned to retirement funds, savings accounts, investments in our homes and businesses with the hope that one or all of these will ensure there’s money in the bank on retirement day.
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10 Things to Consider When Raising Self-Storage Rent

In response to a recent thread on Self-Storage Talk about the logistics of raising self-storage rent, SST member James Webb posted these 10 tips.
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Self-Storage Marketing: What We Can Learn From Super Bowl Ads

The Super Bowl is as famous for its creative and fun ads as it is the actual game. And while self-storage operators don’t have multi-million-dollar marketing budgets like these advertisers, they do have one thing in common with these big-name companies—the chance to be super creative. Yes, it can be tough to find new and interesting ways to promote a self-storage business, but it can be done.
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Self-Storage Aggregators: A Symptom of a Larger Problem

Over the last few weeks you’ve probably heard about the self-storage aggregator issue that has been burning through our industry. But aggregators are really just a symptom of a larger problem within the self-storage industry. The fact is, we're extremely slow when it comes to integrating new technology. This has left the self-storage industry vulnerable to outside interests.
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Self-Storage Budgeting in 2012: Take the Time to Get it Right

Now’s the perfect opportunity to review your self-storage facility’s financial position as we move into 2012. For some, this will be used only as a metric to gauge your facility’s financial progression or regression. For others, budget planning is imperative for your facility’s financial well-being in regards to a potential sale or refinance. The best way to improve on something is to track everything.
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