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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

10/21/2011

Self-Storage Marketing: Gaining Support and Know-How

While marketing is a huge part of every self-storage facility’s ultimate success, operators often struggle with it. One of the reasons is a lack of budget. Marketing dollars have to compete with replacing unit doors and roofs, purchasing new management software or even adding solar panels.
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10/18/2011

Are Your Retail Products Made in America?

Does your self-storage facility carry retail products made outside the U.S.? While most self-storage operators want to support products made in the United States, they also have to consider the inflated cost to do so, which may or may not work with current budgets.
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10/04/2011

ISS Expo Kicks Off in Tacoma, Wash., With Education, Networking Events

The Inside Self-Storage World Expo begins today in Tacoma, Wash., with a full day of educational seminars, the popular Self-Storage Q&A and the opening of the exhibit hall. Today’s education features a variety of topics, including a new track for Canadian exhibitors, video marketing, the buy vs. build conundrum, beginner’s insight into social-media sites, choosing a great site for building and writing solid rental agreements.
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09/23/2011

Self-Storage Tenant Insurance: Are Your Customers Covered?

Making sure your self-storage business is covered with adequate insurance is a no-brainer. But what about your tenants? Are they covered in case of a fire, break-in or other loss? Read on to learn more about tenant insurance and how it factors into your facility's success.
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09/22/2011

Connecting With Local Self-Storage Customers the New York Way

Self-storage marketing is most effective when an operator truly understands the culture of his service area. Here's how Manhattan Mini Storage speaks to New Yorkers in their own language by calling out “only in New York” experiences in its marketing.
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09/14/2011

Does Social Media Matter in the Self-Storage Industry?

Aside from the “everybody’s doing it” attitude, is there a real reason and relevancy to social media in the self-storage industry? Here are some guidelines to make social media work for your self-storage operation.
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09/09/2011

9/11 and Self-Storage Security: What’s Changed?

It's been 10 years since the 9/11 terrorist attack, but the need to be vigilant is still very real. Read what self-storage operators think about today's facility security measures and how that fateful day shaped the way operators rent units.
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