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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

02/14/2012

Self-Storage Operators: Are You Saving for Retirement?

For most of us, retirement is a magical place we can only hope to reach. Yes, we’ll all reach an age where we can longer do the day-to-day grind, but few of us believe Social Security will fund our lifestyles—modest as they may be. So we’ve turned to retirement funds, savings accounts, investments in our homes and businesses with the hope that one or all of these will ensure there’s money in the bank on retirement day.
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02/08/2012

10 Things to Consider When Raising Self-Storage Rent

In response to a recent thread on Self-Storage Talk about the logistics of raising self-storage rent, SST member James Webb posted these 10 tips.
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02/03/2012

Self-Storage Marketing: What We Can Learn From Super Bowl Ads

The Super Bowl is as famous for its creative and fun ads as it is the actual game. And while self-storage operators don’t have multi-million-dollar marketing budgets like these advertisers, they do have one thing in common with these big-name companies—the chance to be super creative. Yes, it can be tough to find new and interesting ways to promote a self-storage business, but it can be done.
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02/01/2012

Self-Storage Aggregators: A Symptom of a Larger Problem

Over the last few weeks you’ve probably heard about the self-storage aggregator issue that has been burning through our industry. But aggregators are really just a symptom of a larger problem within the self-storage industry. The fact is, we're extremely slow when it comes to integrating new technology. This has left the self-storage industry vulnerable to outside interests.
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01/11/2012

Self-Storage Budgeting in 2012: Take the Time to Get it Right

Now’s the perfect opportunity to review your self-storage facility’s financial position as we move into 2012. For some, this will be used only as a metric to gauge your facility’s financial progression or regression. For others, budget planning is imperative for your facility’s financial well-being in regards to a potential sale or refinance. The best way to improve on something is to track everything.
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01/04/2012

Self-Storage Collections: Making the Dreadful Task Successful ... and Pleasant

Let’s face it, collections will likely never be a favorite part of a self-storage operator's job. Unfortunately, it’s a must, much like cleaning gutters or enforcing the no-smoking rule. However, having a plan in place and developing collection skills can make the job a little less intimidating and lot more successful.
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12/22/2011

Self-Storage in the Holiday Spirit: A Look at Operators’ Charitable Experiences

While I’ve written about dozens of amazing charitable acts in the last few weeks, I wanted to share a few I found particularly special, plus one company’s special holiday hello.
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