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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

03/30/2006

High-Powered Marketing

Yesterday, I addressed a recent inquiry I received from a self-storage manager whose market is becoming increasing competitive (whose isn't?). She had a legitimate concern because her income is based on weekly facility revenue. One solution? Some heavy-handed marketing that'll keep her business on prospects' radar. The important thing for all operators to understand is marketing doesn't have to ...
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03/29/2006

Guidance, anyone?

It isn't unusual for me to receive phonecalls and e-mails from people who are new to the self-storage industry or those seeking guidance in particular development/operational matters. I probably get an average of five to seven communications of this nature every day. While I'm happy to assist when I can, I'm not an industry consultant, and I don't always have access to the right resources.
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03/28/2006

Self-Storage Heroine (No, not me, silly!)

Today, a friend and co-worker shared an interesting tale: He was listening to Adam Carolla on the radio when a 62-year-old self-storage manager named Iris called into the show from Cocoa, Fla. Iris, a champion bodybuilder, had recently had the experience of chasing and tackling a criminal who had been involved in a high-speed freeway chase, crashed his vehicle in front of her storage office, and ...
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03/27/2006

Storage Universe Slightly Expanded

A wonderful surprise this morning as I sign on and sift through the weekend's e-mail: A budding storage operator in the Houston area read my post from a few days ago in which I urged professionals in the business to start their own blogs. Dario and Anna Vargas took my words to heart and launched their own blogventure! You can read what they're up to here. I urge you to visit—and comment on—their ...
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03/24/2006

9/11: Never Forgotten

It was almost exactly two years ago that eight British-born Pakistani men were arrested in London suburbs on suspicion of plotting a terrorist bomb attack. They were apprehended after more than a half-ton of ammonium-nitrate fertilizer (a basic ingredient in home-made explosives) was discovered at a self-storage facility in Hanwell, U.K., near Heathrow Airport. The trial, pending, is still ...
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03/23/2006

The Power of Blogs

What do you call it when the subject of a writing or conversation is the writing or conversation itself? I forget. At any rate, today's blog post is about—ta da!—blogs. But not just any blogs, self-storage blogs, as one was highlighted in today's news. A release that went out on PR Web this morning identifies Tron Jordheim's blog as a testament to the fact that blogs have real power in fueling ...
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03/21/2006

Belated Paddy's Day

Someone should coin a term for the recovery period you require after a "vacation." Seriously, who comes down off of a holiday rested? You run around for several days sight-seeing, entertaining and what-not, consuming far more food and beverage than normal (on a highly erratic schedule, mind you). This doesn't even cover the psychic havoc often wreaked when you spend time with family. It's plumb ...
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