Storage Speak RSS
Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

04/14/2006

Friday Was Never So Good!

As part of an Italian family, I was raised in the Catholic faith; and I certainly did my time: long years of catechism, communion, confirmation and confession (not to mention guilt, contrition, self-blame, self-doubt, confusion—did I mention guilt?) So I've earned the right be a little flip. Sunday is Easter, and good little lent-observers everywhere will be gorging themselves on whatever object ...
More  |  Comment(s) 

04/10/2006

Legal Learning

Tomorrow's a big day for us here at Inside Self-Storage, as it marks the inaugral event in our new webinar series, "Legal Learning With Jeffrey Greenberger." This new educational offering, to take place on the second Tuesday of every month, focuses on legal issues pertinent to today's self-storage operators. Each hour-long session will include a 30-minute seminar by Jeff, followed by 15-20 ...
More  |  Comment(s) 

04/06/2006

Burning Both Ends

All right, I'll admit I've been dropping the ball on the blog this week. But you know how it is when you're burning the candle at both ends: The fun stuff is always the first to go. I'm just trying to do too many things at once. Oy vey. But I'll take some rambling action today and see where this post winds up. The big thing on my plate right now is the Self-Storage Training Institute (SSTI). This ...
More  |  Comment(s) 

04/04/2006

Farewell to Former Columnist

Sad news again today. Former Inside Self-Storage columnist David Fleming, who won the ISS "Manager of the Year" award in 2000, passed away on March 17th. I worked with David and his wife, Tina, for several years after we met for his awards ceremony. His bi-monthly column, "From Behind the Counter," was full of his insights from a manager in the trenches; and he had such a fantastic sense of ...
More  |  Comment(s) 

04/03/2006

Red Hot! (and Another Female Star)

Now that's a catchy title, ain't it? I'm sorry to say the follow through my not be as tantalizing as you think, but it is an interesting tidbit. Red Hot Strategy, a U.K.-based consultancy firm, is launching an "aggressive" campaign to go after 100 local self-storage companies and help them understand the value of customer service and sales. Red Hot already works with "Big Box" stores and large ...
More  |  Comment(s) 

03/30/2006

High-Powered Marketing

Yesterday, I addressed a recent inquiry I received from a self-storage manager whose market is becoming increasing competitive (whose isn't?). She had a legitimate concern because her income is based on weekly facility revenue. One solution? Some heavy-handed marketing that'll keep her business on prospects' radar. The important thing for all operators to understand is marketing doesn't have to ...
More  |  Comment(s) 

03/29/2006

Guidance, anyone?

It isn't unusual for me to receive phonecalls and e-mails from people who are new to the self-storage industry or those seeking guidance in particular development/operational matters. I probably get an average of five to seven communications of this nature every day. While I'm happy to assist when I can, I'm not an industry consultant, and I don't always have access to the right resources.
More  |  Comment(s)