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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

04/06/2006

Burning Both Ends

All right, I'll admit I've been dropping the ball on the blog this week. But you know how it is when you're burning the candle at both ends: The fun stuff is always the first to go. I'm just trying to do too many things at once. Oy vey. But I'll take some rambling action today and see where this post winds up. The big thing on my plate right now is the Self-Storage Training Institute (SSTI). This ...
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04/04/2006

Farewell to Former Columnist

Sad news again today. Former Inside Self-Storage columnist David Fleming, who won the ISS "Manager of the Year" award in 2000, passed away on March 17th. I worked with David and his wife, Tina, for several years after we met for his awards ceremony. His bi-monthly column, "From Behind the Counter," was full of his insights from a manager in the trenches; and he had such a fantastic sense of ...
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04/03/2006

Red Hot! (and Another Female Star)

Now that's a catchy title, ain't it? I'm sorry to say the follow through my not be as tantalizing as you think, but it is an interesting tidbit. Red Hot Strategy, a U.K.-based consultancy firm, is launching an "aggressive" campaign to go after 100 local self-storage companies and help them understand the value of customer service and sales. Red Hot already works with "Big Box" stores and large ...
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03/30/2006

High-Powered Marketing

Yesterday, I addressed a recent inquiry I received from a self-storage manager whose market is becoming increasing competitive (whose isn't?). She had a legitimate concern because her income is based on weekly facility revenue. One solution? Some heavy-handed marketing that'll keep her business on prospects' radar. The important thing for all operators to understand is marketing doesn't have to ...
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03/29/2006

Guidance, anyone?

It isn't unusual for me to receive phonecalls and e-mails from people who are new to the self-storage industry or those seeking guidance in particular development/operational matters. I probably get an average of five to seven communications of this nature every day. While I'm happy to assist when I can, I'm not an industry consultant, and I don't always have access to the right resources.
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03/28/2006

Self-Storage Heroine (No, not me, silly!)

Today, a friend and co-worker shared an interesting tale: He was listening to Adam Carolla on the radio when a 62-year-old self-storage manager named Iris called into the show from Cocoa, Fla. Iris, a champion bodybuilder, had recently had the experience of chasing and tackling a criminal who had been involved in a high-speed freeway chase, crashed his vehicle in front of her storage office, and ...
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03/27/2006

Storage Universe Slightly Expanded

A wonderful surprise this morning as I sign on and sift through the weekend's e-mail: A budding storage operator in the Houston area read my post from a few days ago in which I urged professionals in the business to start their own blogs. Dario and Anna Vargas took my words to heart and launched their own blogventure! You can read what they're up to here. I urge you to visit—and comment on—their ...
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