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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

05/30/2006

VVVrrrrroooooom!

Back on March 30th, I blogged about a storage operator who had concerns about the fact that her income was closely tied to weekly store revenue and the effects increased competition was having on her business. I went on to discuss some unusual, "high-powered" marketing tactics, including mention of one facility using NASCAR sponsorships to enhance its visibility to the public. Looks like the ...
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05/25/2006

Remembering Greatness

Originally called "Decoration Day," Memorial day is a remembrance of individuals who have died serving our country. This weekend, as you plan your BBQs, picnics, parties and other festivities, take just a moment to consider the meaning behind the long-awaited three-day weekend. (If you'd like to know about the origins and history of this holiday, jump on over to USMemorialDay.org.) Memorial Day ...
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05/22/2006

Storage Marketing Resources

Most self-storage operators aren't trained in marketing; and yet it's become essential to the health of any storage business, particularly in ultra-competitive areas.
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05/19/2006

Dinner, Dancing , the Whole Kittencaboodle

If you like dinner, and you like dancing, and you like being on a cruise ship, and picturesque sky lines and all that jazz, then just wait until you learn about the options to enjoy all of the above in a single package in Reno/Tahoe, Nev., during the ISS Expo, July 19-22. Is sunset your favorite time of day? Then check out these delightful dusk events: Emerald Bay Sightseeing Dinner Cruise Sunset ...
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05/17/2006

Crazy Tuesday?

According to the St. Louis dbusinessnews.com site, industry operator StorageMart has issued a "Crazy Tuesday" alert for the Tuesday after Memorial Day. Apparently, there's a particularly high demand for storage units on that occasion. Any idea why that is? Company president Chris Burnam identified it as the storage industry's equivalent to day-after-Thanksgiving retail mayhem, but failed to ...
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05/16/2006

Nice Doggies!

The June issue of Inside Self-Storage focuses on site security: hardware, software, crime prevention, remote management, etc. But there's one unique option not mentioned in that issue; and since I recently read about a facility taking a whirl at it, I thought I would mention it here: on-site K-9 training. The owner of Northland Storage of Mandan, N.D., (who also happens to be president of the ...
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05/11/2006

Going to the Chapel Anyway?

For some, wedding planning is a joy, a sheer delight, a privilege and an honor. For those who aren't on Prozac, however, it can be an intensely nerve-wracking experience. This would explain the growing popularity of destination weddings, which not only tend to be more relaxing, they add a twist of the exotic to a largely traditional event. My husband and I were married in Pre-Katrina New Orleans.
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