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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

06/20/2012

The Game of Selling Self-Storage

Not many people see the aspect of selling self-storage as a game, but it has the makings of one. There are typically rules in place that you follow, two or more players are involved and, of course, there's end goal in mind—to win.
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06/08/2012

Mastering the Self-Storage Management Software Learning Curve

Technology plays a huge role in the self-storage industry. Not only has it changed the way self-storage operators market their facilities, it’s also altered the way they operate them. Few facilities now run without some kind of management-software program. And today’s programs offer so much more than just a way to take payments or lease a unit.
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05/30/2012

And You Think Filing This Year’s Taxes Was Hard: Self-Storage Operators Face New Challenges in 2013

Just a word of caution about what could happen on Jan. 1, 2013. Unless our dysfunctional Congress gets its act together, average American families are headed toward a sweeping tax increase estimated at $3,800 next year. This could have serious consequences for the self-storage industry.
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05/24/2012

Protecting Your Self-Storage Business: A Full-Time Job

There are many facets to protecting a self-storage business. In addition to hiring top employees to ensure daily operations are successful, self-storage owners also need to consider the security of their site, maintenance of buildings and components, have the right insurance coverages, and shield the business—and themselves—from litigation.
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05/23/2012

Crazy Tuesday Is Coming! Is Your Self-Storage Facility Prepared?

The day after Memorial Day has been dubbed “Crazy Tuesday” in the self-storage industry. Here are some things self-storage operators can do to get ready.
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05/16/2012

Don’t Limit Yourself: A Lesson for Self-Storage Operators on Pushing Boundaries

As a manager, business owner and entrepreneur, I’m constantly looking for interesting things to read and new ways to motivate my self-storage team. Here are just a few examples of people and companies that have inspired me to push past my own limits and help my employees do so as well.
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05/10/2012

5 Tips for Launching a Creative Marketing Campaign

Every marketing campaign has the potential to be great—or fail miserably. For self-storage operators, finding new ways to say, “store here” is daunting, to say the least. Here are five questions  operators should ask themselves when creating a marketing campaign.
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