|The Inside Scoop|
The New ISS Web Experience: Rich Media Website for Self-Storage Professionals
Nearly all businesses function differently in the digital age than they did 10 or even just two years ago. Unless yours is an incredibly “old school” operation, you’ve probably adapted your business rules and product delivery to suit a more tech-savvy and information-hungry audience. Inside Self-Storage (ISS), which straddles the worlds of self-storage and publishing, is no different, having just launched a new media website that meets user demand for richer, easier-to-find, searchable and even subscription-based content.
ISS has been online for more than a decade, providing readers with access to free information and resources. Over time, the site has expanded from simple information delivery to a powerful interactive and personalized user experience including multimedia and customizable options. As always, our website users can search and read thousands of free industry-relevant press releases and articles; but they can also subscribe to our RSS feed, watch free webinars, download free e-books, subscribe to as many as 10 e-newsletters, read and comment on blogs, and access industry directories.
We’re excited to unveil this improved Web experience, which has been several months in the making. You’ll notice immediately that it makes it easier for you to get the content you want, when and where you want it. Whether it’s through e-mail, a mobile device or a social-media outlet like Facebook or Twitter, you can get the self-storage information you need to keep on top of news, trends, developments and products you need to run a successful business.
Let me point out what I believe to be a couple of particularly cool features. First, use our “Topics” page to browse and click through to content on nearly 200 storage-specific subjects, organized cleanly in an index-style format. Want to get topic updates delivered to you directly without having to visit the site? No problem. Subscribe to one of our category-specific newsletters covering marketing, legal issues, management, technology and more. Our weekly e-newsletter is still available, except you can now subscribe to a daily digest as well. Choose your desired newsletter delivery―daily, weekly or by topic―and we’ll get the info to your inbox.
I hope you’ll be pleased with the new ISS website and find it a useful tool to your self-storage operation. Please let me know what you think. E-mail me at email@example.com.
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