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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

07/24/2012

Stanford MBA Student Offers Self-Storage Operators 'Creative Juice'

Ever feel like your self-storage operation could use a jolt of energy and new ideas, but you can't afford to bring on a new employee? If you're a self-storage vendor, do you ever feel like your company needs some new approaches for developing industry solutions? If so, you know how valuable it is when a smart, enterprising student wants to work for you for free. Such a student has emerged on Self-Storage Talk (SST), the industry's largest online community.
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07/13/2012

Self-Storage, Slasher Films and Paraskevidekatriaphobia

Did you awake this morning with a sense of foreboding? Have you imagined yourself unlucky today? Paraskevidekatriaphobia is a morbid and irrational fear of Friday the 13th. Superstitions surrounding this day have mixed origins and are a fairly modern construct. But in light of the popular slasher-film series the notion inspired, I thought it an appropriate day to share details about an intriguing new self-storage horror film in the works.
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07/10/2012

Self-Storage Pros Chat About Lobbying, State Associations on Industry Forum

In states throughout the union, there has been a concerted effort (often orchestrated by the national Self Storage Assocation) to try to reform and update laws that affect the self-storage industry. The goal is to get lawmakers to enact policy that is cost-effective for facility operators and simply more sensible all around. The effort particularly focuses on lien statutes, additional sales taxes on self-storage and state-run operations. For example, here are a few of the key questions that drive the policy effort.
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06/26/2012

Self-Storage Talk Makes an Upgrade, a Few Changes

Everytime Facebook makes changes, the public outcry is always notable: "Oh, I hate the new layout!" "I don't know where any of my settings are now!" Though Self-Storage Talk (SST) is not at all near the scale of Facebook, it is the largest online community in the industry, and last Thursday, it got a much-needed software update, which has also resulted in a few changes as to usability. To avoid a public outcry among our more than 5,2000 members, I'll try to explain a few of the most obvious changes. You might want to open www.selfstoragetalk.com and follow along on the home page as you read.
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06/18/2012

New Ideas for Creating a Luxury Self-Storage Experience (at a Premium, of Course)

Consumers absolutely love it with they can fulfill multiple needs through a single business outlet, particularly when some of those products and services come as a pleasant surprise. What could you add to your operation with reasonable effort that would create demand for your specific self-storage facility and make customers excited about storing with you? I'm not talking boxes and tape or climate control here. To "wow" customers, let's explore creative and even unusual possibilities.
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06/12/2012

Self-Storage Security Technology: Take a Quick Survey, Learn What Keeps the Criminals Out

Though attempted crime at self-storage facilities may be inevitable, successful crime (when criminals actually penetrate your security) can be prevented if your property is guarded with the appropriate tools. Even if your walls and fences are breached, the right surveillance can reveal who was behind the unit break-in or door tagging, and lead to police bringing the perpetrators to justice. But what are the “right” tools? That's what we hope to uncover.
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06/04/2012

Self-Storage Service Doctors: Alleviating Customer Pain, Winning Customer Trust

Customer service is an important component in the success of any business. But in self-storage, where customer interactions can frequently be tinged by emotion, service is more than sound business practice. It can have a profound impact on a customer's state of mind. Not only might it inflame or alleviate whatever feelings they're already having about their need for storage, it will certainly influence the way they feel about you, your facility and your brand.
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