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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

09/12/2012

Top Self-Storage Operators, Free Resources and Being Remarkable

In 2012, being a remarkable self-storage operator—in the eyes of customers and peers—is a much taller order than in the past. Technology tools, the Internet and market saturation have completely altered the industry landscape. Check out some free downloadable publications that will help you differentiate your business, and get a glimpse at the newly released 2012 Top-Operators List.
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08/24/2012

Creating Business Solutions Through Facility Renovation

This weekend I'm working to save some of my cat's nine lives by renovating a loft railing that's lead to feline falls. In addition to greater safety, the refurbishment will create a more pleasing appearance with the addition of decorative fixtures. In self-storage, a facility-upgrade project can create curb appeal, a more secure environment and a more robust business. This free downloadable resource will show you how.
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08/10/2012

Self-Storage Performance Data at the Ready, Just Grab and Go

For those in the market to buy a self-storage facility or develop a new property, you must combine an informed shopping experience with reliable market intelligence. That’s a lot of brain work. Fortunately, there are some really smart people constantly gathering data on industry trends and performance and compiling it into reports so you don’t have to do all the legwork.
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08/09/2012

Self-Storage Talk Changes Leadership as JCarlisle Moves On, TonyISS Moves In

In true "inverted pyramid" journalism style, I'll get right to the point: I'm moving on from my role as Self-Storage Talk community manager to attend graduate school full-time. It's a hard decision, but it's time for me to dive into something new. The good news is I'm passing the torch to someone whom I'm confident will be a tremendous forum leader.
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07/30/2012

Habla Self-Storage? Industry Operators and Vendors Go Bilingual

Over the past several weeks, several self-storage companies—some facility operators and some vendors—have launched Spanish versions of their U.S.-based websites. It's not surprising. Spanish speakers represent significant buying power, and self-storage operators want to tap this burgeoning consumer segment. Here are some things you should know.
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07/24/2012

Stanford MBA Student Offers Self-Storage Operators 'Creative Juice'

Ever feel like your self-storage operation could use a jolt of energy and new ideas, but you can't afford to bring on a new employee? If you're a self-storage vendor, do you ever feel like your company needs some new approaches for developing industry solutions? If so, you know how valuable it is when a smart, enterprising student wants to work for you for free. Such a student has emerged on Self-Storage Talk (SST), the industry's largest online community.
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07/13/2012

Self-Storage, Slasher Films and Paraskevidekatriaphobia

Did you awake this morning with a sense of foreboding? Have you imagined yourself unlucky today? Paraskevidekatriaphobia is a morbid and irrational fear of Friday the 13th. Superstitions surrounding this day have mixed origins and are a fairly modern construct. But in light of the popular slasher-film series the notion inspired, I thought it an appropriate day to share details about an intriguing new self-storage horror film in the works.
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