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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

06/26/2012

Self-Storage Talk Makes an Upgrade, a Few Changes

Everytime Facebook makes changes, the public outcry is always notable: "Oh, I hate the new layout!" "I don't know where any of my settings are now!" Though Self-Storage Talk (SST) is not at all near the scale of Facebook, it is the largest online community in the industry, and last Thursday, it got a much-needed software update, which has also resulted in a few changes as to usability. To avoid a public outcry among our more than 5,2000 members, I'll try to explain a few of the most obvious changes. You might want to open www.selfstoragetalk.com and follow along on the home page as you read.
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06/18/2012

New Ideas for Creating a Luxury Self-Storage Experience (at a Premium, of Course)

Consumers absolutely love it with they can fulfill multiple needs through a single business outlet, particularly when some of those products and services come as a pleasant surprise. What could you add to your operation with reasonable effort that would create demand for your specific self-storage facility and make customers excited about storing with you? I'm not talking boxes and tape or climate control here. To "wow" customers, let's explore creative and even unusual possibilities.
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06/12/2012

Self-Storage Security Technology: Take a Quick Survey, Learn What Keeps the Criminals Out

Though attempted crime at self-storage facilities may be inevitable, successful crime (when criminals actually penetrate your security) can be prevented if your property is guarded with the appropriate tools. Even if your walls and fences are breached, the right surveillance can reveal who was behind the unit break-in or door tagging, and lead to police bringing the perpetrators to justice. But what are the “right” tools? That's what we hope to uncover.
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06/04/2012

Self-Storage Service Doctors: Alleviating Customer Pain, Winning Customer Trust

Customer service is an important component in the success of any business. But in self-storage, where customer interactions can frequently be tinged by emotion, service is more than sound business practice. It can have a profound impact on a customer's state of mind. Not only might it inflame or alleviate whatever feelings they're already having about their need for storage, it will certainly influence the way they feel about you, your facility and your brand.
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05/29/2012

Self-Storage Talk Members Discuss Tech Items, Debate Industry's 'Next Big Thing'

When people think self-storage technology, they usually think of tech products that are useful in self-storage specifically, such as kiosks, gates, keypads or lighting paths. But self-storage, like all other retail businesses, is affected by the ubiquity of certain consumer-focused tech products, such as tablet computers and smartphones. The ongoing question, though, is "What is the next big thing?" Which products should my operation be using if we want to stay on the cutting edge, work more efficiently and connect with our customers in the newest ways? ...
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05/18/2012

How Does Your Self-Storage Facility Rate on the Beauty Scale? Going for a Design 10

In terms of aesthetics, how would you rate your self-storage facility? Is it a knockout or a plain Jane? The June issue of Inside Self-Storage magazine, our Design Issue & Showcase, is hitting the streets this week, highlighting some of the industry's most contemporary and eye-catching design treatments. See the fresh approach being used in the industry today and get ideas for improving your own look! ...
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05/15/2012

Share Your Best Advertising Pieces on Self-Storage Talk

Covering marketing in self-storage is by far my favorite part of writing about the industry. The nature of the business—people and companies needing extra space for all of their items—lends itself to creative, humorous and eye-catching advertising. Share your best pieces on Self-Storage Talk! ...
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