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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

04/12/2013

Self-Storage Is a Product, Not a Right

Among the lessons self-storage operators have had to learn in recent years is that customer service is a fundamental sales technique. But there is such a huge emphasis on service these days that we sometimes forget we're running a business. Storage is a product, not a human right, and it comes with a cost. Operators need to control their business, particularly where delinquencies are concerned.
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03/29/2013

Dive Into Industry Video with the Self-Storage TV Online Stream

Many self-storage operators and vendors have been using video as a marketing tool on their websites and through vehicles like YouTube to try to win business from their target audiences, but much of the best content gets lost. This week, Inside Self-Storage launched Self-Storage TV to consolidate some of the industry’s top video content. Get a glimpse of SSTV and learn how you can participate.
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03/22/2013

Rite of Spring: Finalize Your Plans for the Inside Self-Storage World Expo

When winter turns to spring, the weather warms and sets the stage for seasonal activities like hiking, swimming and the Inside Self-Storage World Expo. The 2013 show features more than 45 education sessions, 80 speakers and new networking events. Also on tap is a just-added opening session on “Obamacare” and in-depth workshops to optimize your expo experience.
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03/15/2013

Going for the Pot o' Gold: Self-Storage Success Takes a Lot More Than Luck

St. Patrick's Day is Sunday, so it's a perfect time to honor those self-storage professionals who hail from the Emerald Isle. Though Ireland is a relatively small market with few competitors, its operators have still learned that to find the pot o' gold, they need to employ smart strategies. Read about one operator's success, and enjoy a limerick about storage in Limerick! ...
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02/28/2013

‘Storage Wars’ Rears Its Legal Threat on Self-Storage Operators

Two years ago, attorney Jeffrey Greenberger identified reality-television shows like “Storage Wars” as the No. 1 legal threat to self-storage operators. A recent lawsuit filed against the show by former star David Hester helps illustrate some of the dangers the show has created for the industry, including buyer expectations for valuable items they cannot even see.
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02/21/2013

Content Marketing: Tell Your Self-Storage Story Through Compelling Content

The biggest challenge facing self-storage marketers is that consumers have shut themselves off from the traditional world of marketing. Guest blogger and ISS Expo speaker Christina Alvino says the way to attract and convert prospective tenants today is through content marketing, a strategy that engages customers through compelling storytelling.
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02/14/2013

Feeling the Love in Self-Storage

Last week an extensive article in a California newspaper showed the love for self-storage, summarizing the business as "one of the remarkable stories of American commerce." It included interviews with several industry shakers, many of whom spread their own brand of storage love via knowledge and all kinds of cool resources. There's a lotta storage-biz love going around. Get you some! ...
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