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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

03/15/2013

Going for the Pot o' Gold: Self-Storage Success Takes a Lot More Than Luck

St. Patrick's Day is Sunday, so it's a perfect time to honor those self-storage professionals who hail from the Emerald Isle. Though Ireland is a relatively small market with few competitors, its operators have still learned that to find the pot o' gold, they need to employ smart strategies. Read about one operator's success, and enjoy a limerick about storage in Limerick! ...
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02/28/2013

‘Storage Wars’ Rears Its Legal Threat on Self-Storage Operators

Two years ago, attorney Jeffrey Greenberger identified reality-television shows like “Storage Wars” as the No. 1 legal threat to self-storage operators. A recent lawsuit filed against the show by former star David Hester helps illustrate some of the dangers the show has created for the industry, including buyer expectations for valuable items they cannot even see.
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02/21/2013

Content Marketing: Tell Your Self-Storage Story Through Compelling Content

The biggest challenge facing self-storage marketers is that consumers have shut themselves off from the traditional world of marketing. Guest blogger and ISS Expo speaker Christina Alvino says the way to attract and convert prospective tenants today is through content marketing, a strategy that engages customers through compelling storytelling.
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02/14/2013

Feeling the Love in Self-Storage

Last week an extensive article in a California newspaper showed the love for self-storage, summarizing the business as "one of the remarkable stories of American commerce." It included interviews with several industry shakers, many of whom spread their own brand of storage love via knowledge and all kinds of cool resources. There's a lotta storage-biz love going around. Get you some! ...
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01/31/2013

Handling Self-Storage Customer Complaints in a Facebook World

Today’s self-storage customers are increasingly dependent on social media to help them decide where to rent, and they aren’t shy about posting complaints. Guest blogger and ISS Expo speaker Mark Beck says social-media users are essentially part of a storage business’ marketing team and that it’s critical owners and managers know how to effectively communicate with them online.
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01/25/2013

Self-Storage REITs Flex Muscles, But Mom-and-Pops Are Up for a Fight

Slow growth of new, independent self-storage facilities coupled with heavy consolidation driven by the REITs has many wondering about the future viability of mom-and-pop operations. While wariness is a natural byproduct of market conditions, recent industry activity and the feisty nature of independents indicates mom-and-pops are ready to fight.
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01/14/2013

Self-Storage Tax Woes: How Are 2013 Changes Affecting Your Paycheck, Your Investment and Your Customers?

Recent changes tax laws are affecting self-storage professionals of all levels, from the facility manager whose paycheck is diminished by the increase in Social Security tax to the owner/investor whose investment profitability is affected by a higher capital gains tax rate. The question all facility operators should be asking is how these changes are going to impact the industry's critical income element: the self-storage customer.
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