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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

06/21/2013

Charitable Commitments Can Bond a Self-Storage Facility With Its Community

With so much attention tied to the day-to-day operation of a self-storage facility, it can be easy to have tunnel vision about the business and lose focus on the community it serves. Guest blogger Robert Madsen shares details about a recent customer-appreciation charitable event including unexpected rewards that further cemented the bond between his self-storage business and its community.
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06/17/2013

A Little Summertime Reading for Self-Storage Operators

Do you remember celebrating summertime as a kid, spending days lazing around doing the things you loved? For me it was lounging by the pool with my nose in a really good book. I often lack the time to luxuriate in reading, and lot of professionals are in the same boat. But it may be worthwhile to spend a bit of your work day reading when the book helps you do a better job and improve your business. Here are some guilt-free summer reading options for self-storage operators.
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05/30/2013

Self-Storage Crime Knows No Boundaries, Not Even the Potty

Guest blogger Gina Six Kudo remodeled her self-storage facility’s customer restroom only to have someone connected to a tenant steal some incidental items. While the cost of the crime was small, the aggravation wasn’t. Gina discusses the incident, how her facility handled the crime and the advice she got from fellow members of Self-Storage Talk.
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05/24/2013

Loose Language: How One Bad Apple Can Sour Your Self-Storage Business

Commonly used self-storage terms like “free” or “secure” may seem innocent, but all it takes is one bad apple—a disgruntled customer with an ax to grind—to cause major headaches for a facility operator. A federal judgment against a major department-store retailer this week also resonates the importance of understanding the risks of advertising and not testing how a court might interpret gray areas of language.
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05/10/2013

Shopping for Self-Storage Products and Services in a Google Age

It's difficult to imagine a time when locating a product or service involved flipping through the Yellow Pages, calling information or perusing local storefronts. Thanks to search engines, it's now so simple to find the things you want or need that one has to wonder why a business like ours would continue to publish an annual Buyer's Guide; and yet our audience still calls for it. We're now collecting info for our 2013 guide, and we'd like your help in making it as valuable a resource as possible.
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04/26/2013

Explore the Wealth, Wit & Wisdom of Self-Storage Talk

Self-Storage Talk recently surpassed 6,000 members and 7,000 threads. If you’re not yet a registered member, what’s holding you back? The online community is an unrivaled knowledge base, and the website serves as a virtual mixer where self-storage managers, owners and vendors converge to network, seek advice, share knowledge and commiserate. It’s true value can’t truly be measured, however, unless you are a contributing member.
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04/18/2013

Learning the ‘Matrix’ Way at the Inside Self-Storage World Expo

With a full slate of education sessions, networking events and exhibitors, the knowledge siphoned from the Inside Self-Storage World Expo can be a little like living through “The Matrix.” Guest blogger Robert Madsen offers his show strategy and a unique perspective as an attending operator, presenter and a guy trying to collect votes to be sent into outer space.
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