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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

05/24/2013

Loose Language: How One Bad Apple Can Sour Your Self-Storage Business

Commonly used self-storage terms like “free” or “secure” may seem innocent, but all it takes is one bad apple—a disgruntled customer with an ax to grind—to cause major headaches for a facility operator. A federal judgment against a major department-store retailer this week also resonates the importance of understanding the risks of advertising and not testing how a court might interpret gray areas of language.
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05/10/2013

Shopping for Self-Storage Products and Services in a Google Age

It's difficult to imagine a time when locating a product or service involved flipping through the Yellow Pages, calling information or perusing local storefronts. Thanks to search engines, it's now so simple to find the things you want or need that one has to wonder why a business like ours would continue to publish an annual Buyer's Guide; and yet our audience still calls for it. We're now collecting info for our 2013 guide, and we'd like your help in making it as valuable a resource as possible.
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04/26/2013

Explore the Wealth, Wit & Wisdom of Self-Storage Talk

Self-Storage Talk recently surpassed 6,000 members and 7,000 threads. If you’re not yet a registered member, what’s holding you back? The online community is an unrivaled knowledge base, and the website serves as a virtual mixer where self-storage managers, owners and vendors converge to network, seek advice, share knowledge and commiserate. It’s true value can’t truly be measured, however, unless you are a contributing member.
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04/18/2013

Learning the ‘Matrix’ Way at the Inside Self-Storage World Expo

With a full slate of education sessions, networking events and exhibitors, the knowledge siphoned from the Inside Self-Storage World Expo can be a little like living through “The Matrix.” Guest blogger Robert Madsen offers his show strategy and a unique perspective as an attending operator, presenter and a guy trying to collect votes to be sent into outer space.
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04/12/2013

Self-Storage Is a Product, Not a Right

Among the lessons self-storage operators have had to learn in recent years is that customer service is a fundamental sales technique. But there is such a huge emphasis on service these days that we sometimes forget we're running a business. Storage is a product, not a human right, and it comes with a cost. Operators need to control their business, particularly where delinquencies are concerned.
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03/29/2013

Dive Into Industry Video with the Self-Storage TV Online Stream

Many self-storage operators and vendors have been using video as a marketing tool on their websites and through vehicles like YouTube to try to win business from their target audiences, but much of the best content gets lost. This week, Inside Self-Storage launched Self-Storage TV to consolidate some of the industry’s top video content. Get a glimpse of SSTV and learn how you can participate.
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03/22/2013

Rite of Spring: Finalize Your Plans for the Inside Self-Storage World Expo

When winter turns to spring, the weather warms and sets the stage for seasonal activities like hiking, swimming and the Inside Self-Storage World Expo. The 2013 show features more than 45 education sessions, 80 speakers and new networking events. Also on tap is a just-added opening session on “Obamacare” and in-depth workshops to optimize your expo experience.
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