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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

09/13/2013

Prodding and Planning: Time for Your Self-Storage Operation's Annual Checkup and Budget

Self-storage operators everywhere are entering their 2014 planning and budget season. This process is critical, and it goes hand in hand with the annual business checkup, which allows you to pinpoint areas of problem performance and get your revenue goals back on track. Get your facility ready for its annual prod! Here are some tools to help guide the exam and create a checklist of items to evaluate.
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08/29/2013

The Health of Your Self-Storage Facility Relies on Economic Occupancy

A common mistake some self-storage owners and managers make regarding the health of their facilities is relying too heavily on physical occupancy. Guest blogger Carol Mixon-Krendl, owner of SkilCheck Inc., says unit occupancy rates can be misleading and that a better way to maximize the health of a self-storage property is by understanding its economic occupancy.
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08/23/2013

Has the Next Self-Storage Building Boom Already Begun?

While no one has predicted that the next self-storage building boom will approach the fever pitch of new builds during the 1990s, numerous indicators suggest operators and new investors are currently bullish on development through ground-up construction and facility expansion. The next boom may already have begun.
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08/09/2013

Expand Your Self-Storage Brand, Work Your Business Expansion Plan

When people talk about expanding a business brand, they're referring to a company's ability to permeate a marketplace with knowledge of its reputation, products and services. In the case of self-storage, brand extension often includes the addition of physical buildings. Where is your brand popping up on the map? These resources will help you plan and design facilities, create project timelines, identify key tasks and more. You'll even get a sneak peek at expansion plans for some of the industry's top operators.
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07/26/2013

Can Self-Storage Operators Climate Control Their Business?

Self-storage operators regularly market the climate-controlled features of their facilities, but can they apply the same principles to their business operation and its ability to withstand the impact from an extreme-weather event? A new report discusses why small businesses are particularly vulnerable to extreme weather and the collective impact this can have on the economy.
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07/12/2013

A Shoutout to SEO Newbies: See Beyond the Acronym to the Marketing Potential

It's no secret that creating and maintaining an online presence is a crucial part of your self-storage marketing strategy. Buzzwords like "search engine optimization" (SEO) and "Google rankings" have become central to the conversation. We are constantly told to build our online presence—create a Twitter page, create a Facebook page, gather reviews from customers—but do we really know the value of each aspect and how to implement it properly? ...
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06/28/2013

Synchronize Your Self-Storage Business to Beat the Competition

Similar to synchronized swimming, the intricacies of self-storage are more complicated than they look, requiring training, a commitment to fundamentals and dedication to continually develop new skill sets. Just as synchronized swim teams develop routines and continue to tinker and perfect them throughout a season to compete at the highest level, self-storage operators must continually hone their operation to consistently beat the competition.
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