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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

04/08/2011

New Contender: Storage By Mail

There was a time when self-storage operators debated the potential threat posed to their businesses by the mobile-storage product. These days, it seems mobile storage and self-storage live, if not happily, then with civility, side by side in the same markets. But now enters a new contender to the ring, one that also promises customer convenience and efficiency: storage done through the mail.
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04/04/2011

Self-Storage Talk Adds New Section: Resource Center

At the Inside Self-Storage World Expo in Las Vegas a few weeks ago, a couple of Self-Storage Talk members approached me with an idea and request: "Each facility has several types of documents and resources, such as procedural guides or sales scripts, they would probably be happy to share with others if only they had a place to do it. And likewise, it would be nice if there were a big consortium where we could download shared items." With this member feedback, a new area of the site was born.
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03/28/2011

Self-Storage Talk Thread: Is It Worthwhile to Maintain a Self-Storage Blog?

Because most potential self-storage tenants look to the Internet first, having a strong Web presence has never been more important. A discussion on this topic is occurring on Self-Storage Talk, the industry's largest online community. Is it worthwhile to maintain a blog on your facility or industry-related website? ...
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03/25/2011

The Art of Saying 'No' to Self-Storage Customers

For self-storage operators, there are two circumstances under which you might have to say “no” to a customer: 1) You do not have what the customer wants, for example, a unit of a particular size; or 2) There’s something about the customer that discourages you from renting to him or her. In either case, it can be hard to turn away a sale. Here are strategies and best practices.
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03/21/2011

5 Truths About Self-Storage Talk

Last week while manning the Self-Storage Talk booth at the Inside Self-Storage World Expo in Las Vegas, I met hundreds of people who either hadn't heard of SST, the industry's largest online community, or had reservations about joining. So, let me use this space to provide a few facts about SST and answer common questions.
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03/17/2011

Self-Storage Talk Members Meet, Catch Up, Lounge in Las Vegas

This week's Inside Self-Storage World Expo in Las Vegas gave several members of Self-Storage Talk, the industry's largest online forum, the chance to meet, share ideas and socialize. The real hotspots for conversation were the SST Booth and adjacent Wi-Fi lounge, as well as Tuesday evening's cocktail reception.
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03/11/2011

Inside Self-Storage World Expo Sneak Peek: The Benefits of Membership

What provides three tiers of options, a wealth of business-related benefits and a tremendous cost savings to self-storage operators? Attendees to next week's Inside Self-Storage World Expo in Las Vegas are about to find out; but you'll get a sneak peek if you read on.
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