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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

03/14/2014

Expo Video on the Go Keeps Self-Storage Professionals in the Know

Whenever I need to make a high-dollar purchase or learn something on the fly, I often seek out video to inform my decision and enhance my knowledge. To me, seeing a product or skill in action can be so much more effective than combing through pages of text. And I'm not alone in feeling that way. Many self-storage professionals are turning to the power of video to study skills, train staff, market their facilities and more. This week there's new industry video on the market that could change your business.
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02/17/2014

Opening Your Doors to Presidential and Other Commemorative Sales Opportunities

Today is Presidents Day, with varying levels of observance from the American public; but if you're a self-storage operator, chances are your doors are open for business. Have you done what you could to maximize this retail-sales opportunity? If not, read about ways to make use of the upcoming spring holidays and generate more business.
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01/10/2014

Are You Playing Games With Us? We Hope So!

I liked to watch game shows as a kid. They proved to be a fantastic source of trivia and other practical tidbits. Regardless of your age, games are a great way to learn and interact with others, which is why we're excited to announce the addition of a Game-Show Learning Track to the seminar lineup at this year's Inside Self-Storage World Expo. Read about the games we chose to emulate, what you can learn, and how you can win prizes! ...
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12/26/2013

What Do You Resolve for Your Self-Storage Business in 2014?

If you treat your self-storage business the way most people put effort into fulfilling their New Year’s resolutions, you might just find yourself disappointed in your facility’s performance in 2014. While the vast majority of those who make personal resolutions never achieve them, owners and managers cannot have a cavalier attitude toward business goals without risking the viability of their operation.
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12/20/2013

The New Year Brings New Changes to the Inside Self-Storage World Expo

The New Year is almost upon us, and the calendar change means the Inside Self-Storage World Expo is right around the corner. The 2014 show will feature 10 education tracks and more than 90 sessions. While traditional favorites remain on tap, numerous changes include an in-depth workshop on social media, How-To/Demo and Game-Show Learning tracks, and more.
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12/12/2013

On the Way Out: Exit Surveys Help Self-Storage Operators Do Better Business

Just as discussing the rental agreement at lease signing lays the foundation for a successful business relationship with the self-storage tenant, chatting about his experience and level of satisfaction once he's ready to move out provides insight to areas of weakness and an opportunity to create referrals. Learn how you should be using exit surveys to leave bad business practices behind.
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11/27/2013

Are Your Customers Thankful for Your Self-Storage Business?

The majority of self-storage owners undoubtedly appreciate their customers, but are customers thankful to be able to do business with those operators? The consumer difference between “have to” and “want to” can be a fine line, but the customers that want to do business with you are the ones you need to cultivate. Are your customers doing business with you because you’re the only option or the best option? ...
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