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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

12/26/2013

What Do You Resolve for Your Self-Storage Business in 2014?

If you treat your self-storage business the way most people put effort into fulfilling their New Year’s resolutions, you might just find yourself disappointed in your facility’s performance in 2014. While the vast majority of those who make personal resolutions never achieve them, owners and managers cannot have a cavalier attitude toward business goals without risking the viability of their operation.
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12/20/2013

The New Year Brings New Changes to the Inside Self-Storage World Expo

The New Year is almost upon us, and the calendar change means the Inside Self-Storage World Expo is right around the corner. The 2014 show will feature 10 education tracks and more than 90 sessions. While traditional favorites remain on tap, numerous changes include an in-depth workshop on social media, How-To/Demo and Game-Show Learning tracks, and more.
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12/12/2013

On the Way Out: Exit Surveys Help Self-Storage Operators Do Better Business

Just as discussing the rental agreement at lease signing lays the foundation for a successful business relationship with the self-storage tenant, chatting about his experience and level of satisfaction once he's ready to move out provides insight to areas of weakness and an opportunity to create referrals. Learn how you should be using exit surveys to leave bad business practices behind.
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11/27/2013

Are Your Customers Thankful for Your Self-Storage Business?

The majority of self-storage owners undoubtedly appreciate their customers, but are customers thankful to be able to do business with those operators? The consumer difference between “have to” and “want to” can be a fine line, but the customers that want to do business with you are the ones you need to cultivate. Are your customers doing business with you because you’re the only option or the best option? ...
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11/22/2013

The Social Evolution of Self-Storage Facility Managers

Today’s self-storage managers increasingly find themselves confronted with the need to evolve into great social managers. Guest blogger Robert Madsen says some have grown into this new role naturally while others have found it challenging and uncomfortable. He offers a few tips on how managers should kick start their development, suggesting that the journey may be more fun and rewarding than one might expect.
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11/15/2013

Are You Flushing Your Self-Storage Income Down the Drain?

Any financial enterprise runs on two vital mechanisms: the money that goes in and the money that goes out. When it comes to gauging the success of their business, a lot of self-storage operators fixate on the cash-in side of the equation and accept all the outlays as simply the cost of doing business. But expenses may be more negotiable and controllable than you think. Here are some tools that will help you evaluate and mitigate your spending.
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10/31/2013

Self-Storage Design Is Community Outreach in Disguise

The cold, gray self-storage facility designs of the past are increasingly giving way to pleasing concepts that offer a multitude of space options and customer amenities. Guest blogger Molly Bilker says operators who take the time to embrace the aesthetics of their surroundings and incorporate those elements into their facilities are performing community outreach in disguise.
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